London’s summer just got a whole lot cooler — and quirkier — as the Anya Hindmarch Ice Cream Project makes its much-anticipated return for its fourth edition.
Returning once again to Pont Street, the Ice Cream Project will run from June 7 to August 16: this pop-up, quirky ice-cream parlour promises a joyfully unconventional experience that has now become a staple of London’s summer scene.
The British capital is no stranger to creative crossovers, and in recent years, London has seen a growing wave of fashion pop-ups that blend style with culinary flair. From designer-branded cafés like Harrods' Prada Caffe and the Loewe pop-up coffee truck, to the Christian Dior-inspired afternoon tea called the Prêt-à-Portea at The Berkeley, these unique experiences give all levels of fashion consumers access to the fashion brands. These experiences deliver a full sensory experience that reflects the aesthetic and ethos of the brands behind them.
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Far from your average scoop shop, the Ice Cream Project is a celebration of culinary curiosity, blending nostalgia, pantry staples, and bold creativity into every tub. This beloved seasonal pop-up sees queues from morning until evening, without much let up, the minimalist and rather traditional ice cream shop is juxtapositioned with the selection of delightfully unexpected and eccentric ice cream flavours.
Before settling on your wacky ice cream pick, you're welcome to sample up to two of the wild flavours on offer. Lovingly crafted in small batches in Devon, each unique flavours is made using only the finest ingredients. Whether you choose a scoop to enjoy on the go or opt for a 500ml tub to take home, these imaginative flavours make the perfect summer indulgence, or an inspired gift for the adventurous foodie in your life.
Anya Hindmarch Ice Cream Project Flavours 2025
Last year we saw a flavourful line up of ice-creams and sorbets that included collaborations with legendary condiments, drinks and treats such as McVitie's Penguin Bar, Kikkoman Rich Soy Sauce, Tropicana Orange Juice sorbet, Searson's Malt Vinegar and even Heinz Beans in tomato sauce.
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And for those hopeful to try the quirky flavour combinations — this year’s flavour lineup is as bold and inventive as ever — featuring an eclectic mix of sorbets and ice creams that dare you to dive in and start tasting.
Which flavours will you try?
- Bird's Custard: A smooth and creamy ice-cream, whipped with the original homemade taste of Bird’s Custard
- Bisto Gravy: A seriously fun and tasty umami bomb of an ice cream, for those who relish a sweet-meets-savoury experience
- Copella Cloudy Apple Juice (sorbet): A crowd-pleasing sorbet that is sweet and crisp, not to mention utterly refreshing
- Filippo Berio Extra Virgin Olive Oil: Rich olive oil complements the vanilla ice cream base, for a classic flavour with a grown-up twist
- Flying Goose Sriracha: Creamy tomato ice cream is spiked with the iconic notes of sriracha, for a chilli kick finish
- Garner's Pickled Onions: A surprisingly tasty onion ice cream, speckled with finely chopped pickled onions. Sharp vinegar contrasts with creamy vanilla for an addictive combination
- IRN-BRU (sorbet): A unique, brightly coloured sorbet that is refreshing and lively on the tastebuds
- Maldon Sea Salt (sorbet): Rich, dark chocolate elevated with Maldon sea salt flakes — the ultimate chocolate ice cream for grown-ups, you won’t believe it’s dairy free
- McVitie's Club Orange: The ultimate chocolate-orange ice cream, studded with chunky pieces of the iconic Club Orange biscuit bar
- McVities' Milk Chocolate Hobnobs: Delicious milk chocolate ice cream gets added texture and a rich, oaty taste from crushed milk chocolate Hobnobs pieces
- Ovaltine: Marvellously malty, this ice-cream is filled with the comfort and flavour of the original bedtime drink
- Quaker Oats: Plumped-up oats add texture to a velvety ice cream that’s full of sweet, moreish toasted oat flavour
- Romney's Kendal Mint Cake (sorbet): A refreshing and palate-cleansing mint sorbet, with tiny tastes of Romney’s Kendal Mint Cake in the mix
- Rowse Honey: A creamy and rich honey ice cream, celebrating the flavour of nature’s golden nectar
- Jacob's Twiglets: A distinctive ice cream: the malty, moreish base gets additional bite from crunchy pieces of Twiglets biscuits
Anya Hindmarch Ice Cream Project 2025, from June 7 to August 16,
Open Monday to Saturday, from 10am to 6pm and on Sundays, from 12pm - 5pm,
11 Pont St, London SW1X 9EH
anyahindmarch.com
@anyahindmarch
