Set to take place on September 23, 2025, this year’s celebration of Saudi Arabia’s 95th National Day arrives with a refreshed visual identity and a powerful new slogan: “Our Pride Lies in Our Nature.”
This year's theme aims to capture the essence of the Kingdom's national pride and sense of belonging, reflecting the deeply rooted values that define Saudi Arabian society.
A country-wide holiday, Saudi National Day is observed annually on September 23. National Day has become a cherished occasion and vacation across the Kingdom. It’s a moment for citizens to renew their connection to the homeland, reflect on decades of progress, and reaffirm their commitment to building a brighter, more unified future.
A Slogan That Reflects Saudi Identity
This year’s National Day carries a new slogan: “Our Pride Lies in Our Nature”.
The phrase highlights deeply rooted values in Saudi society, such as generosity, dignity, loyalty, and honour. These authentic traits are not just inherited traditions— they are daily behaviours that reflect the identity of Saudis and shape the image of the Kingdom to the world. The slogan expresses the connection between the Saudi individual and their ingrained ethics, emphasising that pride stems from genuine character, not artificial appearances, and from actions rather than displays.
A Visual Design That Unites People and Place
Accompanying the slogan is a distinctive visual identity composed of six elements inspired by the Kingdom’s diverse geography and cultural features. From vast deserts to tranquil coastlines, towering mountains to lush oases, traditional clothing to folk arts — these elements embody both the unity and diversity of the nation. This visual identity has been incorporated into advertising campaigns, printed materials, and commercial products to unify the look and feel of celebrations across the country.
National Day Events Across the Kingdom
Saudi cities are preparing a wide array of events and celebrations, including:
- Grand fireworks displays in Riyadh, Jeddah, Dammam, and more
- Aerial shows featuring Royal Saudi Air Force planes
- Concerts by artists from Saudi Arabia and the Gulf region
- Heritage festivals and traditional markets showcasing local culture
- Light shows on historic landmarks and major buildings
- Streets and homes decorated with flags and green lights
More Than Just a Celebration
National Day is not only a remembrance of the past — it’s also a proud look at the present and a hopeful vision for the future. With the slogan “Our Pride Lies in Our Nature”, the Kingdom affirms that the deeply rooted values of Saudi society are the foundation for a stronger and brighter future. It’s a day to draw inspiration from history and move forward with confidence toward the goals of Saudi Vision 2030, building a nation that thrives through its people and celebrates its enduring and evolving identity.
