Perfume is more than a scent – it’s a time machine, a mood ring, a silent storyteller. As Coco Chanel once said, it’s the “unseen, unforgettable, ultimate accessory,” and at Perfumes Week, it’s an art form, if not a near-obsession.
From February 6 - 14, the inaugural edition of Perfumes Week at the Abadi Al-Johar Venue transforms Saudi’s Red Sea city into a playground for fragrance fanatics. This isn’t just a highly anticipated event – it’s an immersion into the history and art of scent. Over 80 perfume brands are participating in what is set to be an annual destination event, focusing on high perfumery and niche scents.
Regional and Global Icons Collide at Perfumes Week
Spanning 14,000 sq m, the exhibition brings together regional powerhouses like DARALTEEB Luxury Perfumes – founded in 2001 by Abdulaziz Al Thufairi – and BLUE OUD, brushing shoulders with global icons like Cartier. Paris-based SOUL OF MAKEEN and Saray Perfumes, the latter known for its Musk Saray collection, add to the international mix. Homegrown talent is also in the spotlight, with names like LAVERNE, a renowned brand that has collaborated with Argentinian influencer and Riyadh resident Georgina Rodríguez on a scent called Sense. Another Saudi brand, ATTARAZ, continues to honor Arabian perfumery traditions with creations like Fallen Eagle.
Beyond the treasure trove of perfumes, Perfumes Week offers plenty to immerse in – think live panels with perfumers and industry experts like Hassan A. Al-Sarraf, plus appearances from influencers Fouz Al Fahad, Zainab Al Alwan, and Faisal Alghazzawi.
A true feast for the senses, its impact lingers long after you leave.
A Legacy of Scent
It's certainly appropriate for Perfumes Week to take place in the Kingdom. Saudi boasts one of the richest and most influential perfume industries in the region, thanks to a deep-rooted cultural connection to scent. Oud, amber, musk, and rose have long been integral to Arabian perfumery, with the latter instantly evoking the famed Taif rose. Each spring, over 500 million of these prized damask roses are harvested in Taif, fuelling a thriving industry and captivating renowned perfumers worldwide.
Even the spiritual heart of the Kingdom is touched by this fragrant legacy. Historical and cultural sources note that Taif rose oil – often blended with Zamzam water and other scents such as oud – is traditionally used in the cleansing of the Kaaba in Makkah, as part of a revered ritual.
Book your tickets for Perfumes Week here
Beyond Perfumes Week
Jeddah’s perfume scene isn’t confined to this week-long celebration. The city is a labyrinth of boutiques, each a shrine to the art of olfaction.
Want to expand your perfume repertoire?
Here are some good places to start:
1. The Scent Box
Whether men’s, women’s, or unisex perfumes are in mind, The Scent Box is for those looking for something outside the ordinary. The niche-focused perfume store in Ar Rawdah offers limited edition gems, fragrances suitable for summer or winter, plus home scents. While browsing the super chic boutique with its beautiful display of high-quality, authentic, and artistic options, shoppers will find brands like Francesca Bianchi Perfumes, BOHOBOCO, Bois 1920, Fort & Manlé, and Rania J. With a deep understanding of what they’re selling, the friendly and knowledgeable staff are adept at finding a signature fragrance that’s just right for your personality.
2. Narcisse
Situated in Jeddah Park Mall, Narcisse is another noteworthy spot to get those olfactory senses buzzing. Here, you’ll find a unique selection of fine and handcrafted perfumes with rare ingredients, in addition to candles that help elevate your living spaces with the powers of aromatherapy. From Paris-founded Scentologia and ALGHABRA PARFUMS, which is a tribute to the “City of Jasmine,” Damascus, to Korean BORNTOSTANDOUT, there’s literally a world of perfumes to discover. And the passionate staff members take their time to help you find your perfect match.
3. V Perfumes
Established in 2010, V Perfumes has become a haven for perfume enthusiasts across the region, including the UAE, Qatar, and Oman. The great news is that it’s easy to get to wherever you are in Jeddah, as there are three branches in the Red Sea port city. The stores in Mall of Arabia, Yasmin Mall, and on Thahlia Street allow visitors to have a firsthand encounter with luxurious fragrances from brands like Chanel, Tom Ford, Christian Dior, Ajmal, Kayali, and many more. Alongside a dedicated team that puts the “personal” in personalised service, they have a perfume finder tool that helps you discover a new favourite scent based on notes and fragrance profiles. Whether you are a floral, musky, woody, or earthy fan, V Perfumes has you covered.
Perfumes Week 2025, Free Entry.
From February 6 - 14, open from 4pm-11pm.
Abadi Al-Johar Venue, Jeddah
@perfumesweek
