SRMG Media Solutions (SMS), the commercial arm of Saudi Research and Media Group (SRMG), has announced a strategic partnership with Penske Media Corporation (PMC), a leading global digital media and publishing company. This collaboration aims to significantly expand the global presence of advertisers targeting the Middle East and North Africa (MENA) region through PMC’s prestigious portfolio of internationally recognised brands.
This partnership will enable advertisers in Saudi Arabia and across the Middle East and North Africa to leverage comprehensive marketing campaigns through diverse formats, including social video, standard banners, and audience layering. Key sectors that stand to benefit include tourism, government departments, investment sectors, and mega projects.
Crucially, advertisers will have the opportunity to collaborate with PMC’s notable publishers for innovative content creation and bespoke campaigns, subject to editorial approval.
The alliance provides enhanced access to crucial global markets, including Asia and Western economies such as Europe and the USA. Advertisers can now seamlessly integrate their campaigns on high-profile 40+ iconic brands within the PMC portfolio. These include industry-leading publications such as Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews, and Deadline. This integration unlocks connections with over 412 million monthly active users and 150 million social media followers, tapping into a staggering 6 billion video views. This powerful combination offers unparalleled potential for impactful global advertising initiatives.
Penske Media Corporation (PMC) is a renowned leader in media, digital, and publishing sectors, celebrated for its influential brands like Variety and Rolling Stone. Recognised for its premium content in entertainment, fashion, luxury, and pop culture, PMC extends its influence via digital media, print, and top-tier events such as SXSW and the Golden Globe Awards.
Ziad Moussa, Managing Director of SMS, stated, "We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world’s top platforms."And a representative from Penske Media Corporation added, "Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions."
This strategic partnership between SRMG Media Solutions and Penske Media Corporation marks a significant step in bridging the gap between global advertisers and the dynamic MENA market, promising enhanced reach and impactful engagement for brands worldwide.
To learn how SMS can help you to revolutionise your advertising strategy, visit SRMG Media Solutions or contact [email protected].
