SRMG Labs, the full-service agency of SRMG, has made a remarkable debut in the 2024 LIONS Global Creativity Rankings, securing the first position for a Saudi agency and placing ninth in the MENA region.
This achievement underscores the agency's exceptional creative work and its contribution to the growth of the creative industry in Saudi Arabia.
Top Ranked Agency in MENA
SRMG Labs' success in the LIONS Creativity Rankings reflects their award-winning campaigns and innovative approach to creative problem-solving. The agency's work has been recognised for its ability to captivate audiences, drive engagement, and achieve measurable results.
Commenting on this achievement, Jomana Alrashid, CEO of SRMG, expressed her pride and emphasised the importance of creativity in Saudi Arabia's cultural scene. She highlighted the agency's role in supporting the growth of the creative industry and contributing to the Kingdom's Vision 2030 goals.
Fadi Mroue, SRMG's Chief Creative Officer and Managing Director of SRMG Labs, attributed the agency's success to the exceptional talent and dedication of its team, underscoring the agency's commitment to producing high-quality creative work that resonates with audiences and drives results.
Award-Winning Campaigns
Some of the award-winning campaigns that contributed to SRMG Labs' success in the LIONS Global Creativity Rankings include:
"Sounds of the Land": This campaign utilised advanced technology to transform the landscapes of the Arab world into sound, creating a unique and immersive experience.
"Newspaper Courts": Turning urban areas of Saudi Arabia into sports arenas, this campaign worked to encourage people to engage in physical activity to support the Kingdom's Vision 2030 Quality of Life Program.
SRMG Labs' success in the LIONS Global Creativity Rankings is a testament to the agency's exceptional talent, innovative approach, and commitment to excellence. As the creative industry in Saudi Arabia continues to grow and evolve, SRMG Labs is poised to remain a leading force in the region.
