AlUla is more than a repository for the past, as we've seen across this issue.

For example, it is rapidly evolving into a buzzing hub for a unique shopping experience.

Here, history and modernity coalesce, creating a shopping realm where each purchase is a delve into heritage and a step through the soul of this ancient city.

AlJadidah: Where tradition meets trend

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Begin your fashion jaunt in AlJadidah.

Stroll along the district in AlUla Old Town Village, where a lively tapestry of culture unfolds. This hub brims with quaint shops, cosy cafés, and public art, enriched by vivid murals adding a splash of creativity and colour everywhere you turn.

This vibrant quarter marries the past with the present, housing boutiques that are more akin to art galleries than shops. Local artisans display their craftsmanship in every item, from hand-woven textiles narrating the stories of nomadic tribes to jewellery echoing tales of ancient caravans. In AlJadidah, fashion is not just worn – it’s experienced.

The timeless souks of AlUla

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Venture further and find yourself enveloped by the charm of AlUla’s traditional souks. These bustling marketplaces are a kaleidoscope of colours and textures. Stalls brim with richly scented oils, spices, pottery, and glasswork, each reflecting the artistic legacy of the region. The souk is where the pulse of AlUla’s shopping beats the strongest, a place where every item has a heritage.

Chic Boutiques: A fusion of global and local

AlUla boutique shopping

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AlUla Shopping 1

AlUla’s rise as a fashion destination is marked by chic boutiques that weave international trends. These stores curate a fashion narrative that’s distinct – a blend of global modernity and regional tradition. Here, luxury apparel pays homage to rich textile history while embracing contemporary design, offering non-locals a window into the region’s fashion heritage.

AlUla has been a host to some of the world’s most luxury fashion brands and spectacular shows. For example, Dolce & Gabbana showcased a collection with an outstanding show that combined models and horses on the runway.

Additionally, there’s Winter at Tantora’s luxury fashion pop-ups in the Ashar Valley, giving retail therapy a dose of enhancement thanks to the stunning surroundings. Ongoing until March 2023, the initiative features prestigious brands such as Samer Halimeh New York, Assouline, The Terrace by L’Opera, Michael Cinco, Azza Fahmy Jewellery, and Vianney Halter.

Sustainability and Community: The heart of AlUla's retail

One of the standout aspects of AlUla’s fashion scene is its focus on sustainable and ethical fashion. Many local artisans and brands here are committed to using eco-friendly materials and practices, offering fashion that’s not just elegant but also made consciously with an environmental and social impact in mind, not to mention an influence on the cultural legacy.

An enchanting night-time shopping experience

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AlUla Shopping Night 1

As night descends, AlUla transforms once more, offering a captivating nocturnal retail experience. Under the starlit sky, the city’s shopping scene comes alive with a different energy, promising a memorable end to a day spent exploring the rich tapestry of AlUla’s fashion world.

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