For almost four decades, Aman has built its reputation on a particular vision of luxury in global hospitality: extraordinary locations, well-thought architectural restraint, exceptional privacy and an almost instinctive understanding of hospitality. From secluded island resorts to urban sanctuaries, the Aman brand has become synonymous with a style of travel that favours discretion over display. But the company behind some of the world's most sought-after hotels is increasingly looking beyond traditional hospitality, expanding into new interpretations of luxury living.

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This week, Aman announced a new brand, ATMA. Marking an interesting evolution for Aman Group, this new branch of the Aman brand is aiming to create an entirely new proposition around the relationship between luxury living and personal wellbeing. According to the website, "ATMA innovates at the cutting edge of wellness, sport and performance living."

Aman Group's decision to develop ATMA as an entirely new brand rather than incorporate the concept into its existing portfolio is a notable distinction. Where Aman is associated with privacy, serenity and destination-led hospitality, and Janu with a younger clientele, leading with social connection and a contemporary energy, ATMA is being built around a more active interpretation of wellness-led luxury.

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For now, Miami will be the first expression of the ATMA brand. With completion scheduled for 2031, ATMA Miami is still several years away from welcoming its first guests, but its introduction offers an early indication of where Aman Group sees the next chapter of luxury living. The new hospitality brand's philosophy is captured in the phrase "Live Deeply", is centred on the relationship between physical performance, mental wellbeing and longevity.

The Vision

ATMA is focused on helping guests and residents make more of their everyday lives through a combination of advanced wellness, movement, recovery and longevity experiences that have been designed to be meaningful, striking a deliberate balance between performance and pleasure. Its ambition is to balance precision with humanity, performance with pleasure, and effort with recovery – positioning hospitality as something that supports not only how people travel, but how they live.

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Location

The first ATMA destination will occupy a striking 1,049-foot skyscraper tower on Brickell Bay Drive, in Miami's financial district, overlooking the Biscayne Bay. Scheduled for completion by 2031, ATMA Miami will bring together a luxury hotel, branded residences and a private members' club, establishing a significant new presence for the group in one of the United States' most internationally recognised luxury property markets.

Development & Design

ATMA Miami is being developed by OKO Group and Oak Row Equities, while the sculptural architectural design is being led by SHoP Architects, with interiors being curated by contemporary Canadian company, Studio Paolo Ferrari. The new development will connect directly to Miami's waterfront Baywalk and include access to an nearby private marina; placing residents and hotel guests within easy reach of the city's restaurants, cultural destinations and beaches while maintaining a more private residential setting.

Rooms & Suites

While Aman Group has not yet disclosed the hotel's room count or accommodation pricing, the scale of the wider project suggests that this will be considerably more than a conventional luxury hotel opening. Like most Aman locations, ATMA Miami will introduce a hotel accompanied by branded residences to the waterfront of Brickell Bay Drive.

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Wellness & Sports

Despite the exact number of rooms and suite still to be announced, the debut destination will include an almost 12,000 square metre (120,000 square feet) spa and wellness centre, alongside a world-class racquet club with nine courts, six nutrition-focussed dining and vibrant entertaining destinations and private marina access.

With wellness, longevity and active lifestyle being at its pivotal core, ATMA places racquet sports front and centre, a commitment highlighted by Novak Djokovic joining as a global partner. Djokovic's involvement reinforces the wellness, active and holistic ambitions of the new brand. Tennis and padel have become increasingly prominent within luxury residential and hospitality developments, offering a social dimension to fitness that extends beyond the traditional hotel gym. At ATMA, these facilities will sit alongside more specialised conditioning and recovery spaces, creating an environment in which exercise, rehabilitation and wellbeing are considered interconnected.

Dining Experiences

At ATMA, dining is set to be far more than an afterthought, mindful dining will be a key pillar of the ATMA experience, playing an integral role in its broader wellness proposition. Plans include nutrition-focused concepts alongside signature restaurants and bars, with live music and entertainment spaces ensuring that the development retains a social atmosphere. The intention is not to create an austere health retreat, but rather a destination where performance and enjoyment can coexist.

A Blueprint for the Future

The Miami location is intended to establish the blueprint for ATMA's wider, future ambitions, with the brand expected to expand into both urban and remote destinations. Its central philosophy is what the group describes as performance living, bringing together sport, nutrition, advanced wellness and hospitality in an integrated environment.

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Novak Djokovic Will Shape The Brand's Wellness Philosophy

Perhaps the most significant element of ATMA's introduction is its partnership with Novak Djokovic.

Although not the first time the Aman Group has collaborated with the 24-time Grand Slam champion, ATMA will mark a pivotal point in the group's relationship with the sportsman. Tennis champion and legend Novak Djokovic has been appointed the exclusive global partner of ATMA, extending an existing multi-year relationship with Aman Group and bringing his experience in elite sport, nutrition and physical conditioning into the development of the new brand.

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Djokovic will help shape ATMA's approach to longevity experiences, nutrition, racquet sports and wellness programming. Rather than positioning wellness solely around traditional spa treatments and relaxation, the ATMA concept is intended to encompass the wider relationship between physical conditioning, recovery, mental wellbeing and sustained performance. Owner, Chairman and CEO of Aman Group, Vlad Doronin said of the partnership, “Novak Djokovic’s pursuit of excellence, longevity and wellbeing aligns with ATMA’s vision. His expertise helps shape a new hospitality experience where performance, recovery and meaningful living come together without compromise.”

Already engrained in the Aman Group, the tennis champion has been deeply involved in developing wellness elements of the Aman brand. A series of tailored wellness, longevity and athletic programmes have already been developed in partnership with Djokovic, and are available to guests and residents at Aman Nai Lert Bangkok, Amanoi in Vietnam, Amanpuri in Thailand, Amanzoe in Greexe and Amanyara Resort in Turks and Caicos.

By integrating active movement with restorative therapies and strength conditioning, the ATMA wellness experience is set to leave participants mentally recharged, physically empowered, and aligned for long-term health. The partnership with the sportsman is particularly relevant as luxury wellness moves towards a more personalised and results-oriented model. Increasingly, affluent travellers are seeking experiences that extend beyond massages and thermal facilities, with greater interest in fitness assessments, recovery technologies, preventative health and programmes designed to support long-term wellbeing.

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ATMA Residences & Private Member's Club

Aside from the hotel experience, ATMA Miami will introduce a collection of branded private residences, ranging from one-bedroom apartments to five-bedroom homes, with six-bedroom penthouses occupying the upper levels of the tower. Owners will benefit from a dedicated collection of residential amenities, including a private swimming pool, fitness centre, thermal spa, lounge and co-working space. The residences will also be supported by Aman Group's established hospitality and service philosophy, bringing a hotel-style level of attention into a permanent residential setting.

Residence owners will also receive priority nomination to the invitation-only ATMA Club, a private members’ community centred on racquet sports, wellness and social experiences, with preferred access to the marina, spa, restaurants and social spaces. The club is designed to become a defining part of the brand as it expands into new destinations.

For the Aman Group, the residential component is a key part of its existing business. The hospitality group has increasingly developed branded residences alongside its hotels, appealing to buyers seeking the combination of private ownership, hotel services and access to established hospitality facilities.

ATMA Miami, slated to open in 2031
1111 Brickell Bay Drive, Miami, Florida, FL 33131, USA
@atmabyaman
@atma_miami
atma.com

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