This January, Jeddah's cultural scene lights up with the return of Hayy Matsuri at Hayy Jameel. From January 9 to 11, 2025, this festival brings a rich tapestry of Japanese and Saudi traditions to life, reflecting a unique blend of the old and the new in a celebration that’s as informative as it is entertaining.

This year, Hayy Matsuri is not just bigger; it’s an exploratory realm where sound meets ingenuity. The festival will witness the Saudi debut of Electronicos Fantasticos! and Daisuke Tanabe, artists known for transforming everyday electronics into extraordinary musical instruments. Their performances are set to intertwine with the works of Saudi artists like DesertF!sh, Akram Ali, and Abstract crew, who together will delve into a musical exploration of past, present, and future.

Credit: Hayy Jameel

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Imagine wandering through a vibrant market where each stall offers a glimpse into creative minds. Hayy Matsuri's market features a mix of local and Japanese creatives, brands, and culinary delights, facilitated by the Monochrome community. Here, the traditional meets contemporary in every sense, from art displays to the gastronomic adventures.

The festival goes beyond passive observation to active participation with workshops and activities that cater to all age groups. Attendees can immerse themselves in manga drawing, origami folding, or the delicate strokes of calligraphy. Whether it’s learning about fan art or crafting poetry, there’s a workshop to spark everyone’s creative flair.

Hayy Matsuri also commemorates the 70th anniversary of diplomatic ties between Japan and Saudi Arabia, highlighting a long-standing relationship built on mutual respect and cultural exchange. Supported by partners like Abdul Latif Jameel Motors and the Consulate-General of Japan in Jeddah, the festival is more than an event—it’s a bridge between cultures.

Participants to Watch

With an impressive lineup of participants from various creative sectors—Amyz Rugz, Arabian Food Corporation, and Momo The Wagashi, to name a few—the festival is a playground for the curious and the creative alike.

Set against the backdrop of Jeddah’s dynamic cultural scene, Hayy Matsuri offers a space where art and tradition from Japan and Saudi Arabia converse, create, and captivate. It’s more than a festival; it’s a cultural dialogue, and everyone’s invited to be part of the conversation. Mark your calendars for a journey through creativity, history, and culinary exploration, all under the starlit skies of Hayy Jameel.

Timing and agenda

The festival opens from 5pm-10pm at Hayy Jameel, and features plenty of events, so check the official agenda to learn more!

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