Riyadh is now home to a brand new designer cafe, fashionistas and caffeine enthusiasts welcomed the opening of the DG Caffè in Diriyah this weekend.

Dolce & Gabbana (DG) has set a new standard in luxury retail with the opening of its expansive new brand centre in the historic destination of Diriyah, just outside of Riyadh city centre.

Located in the esteemed Bujairi Terrace, this pioneering space marries Italian sophistication with the storied traditions of Najdi architecture, creating an unparalleled shopping and cultural experience in the heart of historical Diriyah.

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A Fusion of Fashion and Heritage

Covering an impressive 1,500 square metres, the Diriyah Dolce & Gabbana boutique stands as one of the designer's largest stores globally.

The new Saudi flagship store boasts an extensive selection of the brand's offerings, including high fashion, accessories, fine jewellery, watches, beauty products, and Dolce & Gabbana Casa collections.

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The architecture of the boutique itself is a sight to behold.

Inspired by the surrounding history of the UNESCO World Heritage site of At-Turaif, and the traditional desert tents integral to Saudi culture, the space offers a modern twist on classic Arab design elements, integrating seamlessly with the natural and historical landscape of the area.

The Heart of Heritage & Hospitality: DG Caffè in Diriyah

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At the core of this luxurious shopping destination is the newly envisioned DG Caffè.

Designed as a central hub within the boutique, the café sports a striking ceiling adorned with a golden mosaic that recalls the expansive desert sky and reflects the traditional Saudi hospitality.

The café is a perfect spot for guests to unwind, offering a fusion of Italian coffee and Arabian tea, symbolising the blend of two rich cultures.

An Immersive Beauty Experience

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The beauty section provides a full sensory journey. Credit: Dolce&Gabbana

It also features a dedicated beauty area, inviting guests to explore the brand's comprehensive beauty universe.

The space is equipped with makeup corners, a striking video wall, and even a bespoke Make-up Room available by appointment, offering a personalised beauty consultation. This area emphasises the brand's iconic Italian essence, from the exquisite packaging to the evocative fragrances, providing a full sensory journey.

Celebrating Craftsmanship and Cultural Fusion

More than just a retail space, the Diriyah brand centre, represents a melding of craftsmanship, tradition, and innovation. It is a celebration of the intertwined cultural and social values of Italy and Saudi Arabia, showcasing a commitment to preserving heritage while enhancing it with a contemporary twist.

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The space showcases the brand's lef. Credit: Dolce&Gabbana

Visitors to the new DG boutique are not just shopping; they are partaking in a unique, culturally rich experience that bridges continents and epochs.

With its strategic location and exceptional offerings, Dolce&Gabbana’s new establishment in Diriyah is set to become a landmark destination for both luxury shopping aficionados and cultural enthusiasts alike.

Dolce & Gabbana DG Caffè,
Bujairi Terrace, Diriyah, Riyadh
@bujairiterrace @visitdiriyah

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