Cristiano Ronaldo is one of the most celebrated athletes of all time, and now, in his time off the field, the celebrated footballer is stepping into the world of esports as the Global Ambassador for the Esports World Cup 2025 (EWC).

One of the biggest events in the world of e-gaming, the EWC 2025 is set to take place in Riyadh, Saudi Arabia from June 20 to August 24.

Esports World Cup Saudi Arabia Riyadh via ig 2

The Esports World Cup 2025 is set to be the largest gaming tournament ever, featuring over 2,000 professional players, 200 clubs, and 25 tournaments across 24 games. With a record-breaking $70 million prize pool, the e-gaming event will bring together the world’s top gamers to compete at Boulevard City in Riyadh, solidifying Saudi Arabia’s position as a leader in gaming and digital entertainment.

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Ronaldo’s appointment as Global Ambassador is more than just a title, it’s a strategic move to bridge the gap between football and esports, attracting new audiences to the rapidly growing industry. Marking a fusion between traditional sports and the world of competitive e-gaming, this event and collaboration on further reinforces Saudi Arabia’s ambition to become a global hub for esports and digital entertainment.

With a social media following of over one billion, Ronaldo’s influence is expected to elevate the tournament’s global reach, introducing esports to millions of fans who may have never engaged with competitive gaming before.

Cristiano Ronaldo via ig

Esports World Cup Saudi Arabia Riyadh via ig 3

As a Global Ambassador for this year's edition of the EWC, Ronaldo will headline the international media campaign, participate in promotional activities, and will also even appear as a playable character in FATAL FURY: City of the Wolves, one of the tournament’s featured games. Ronaldo's involvement in the EWC 2025, underscores the evolution and expansion of what constitutes 'sport', especially in a modern world where esports is emerging as a dominant force in global entertainment.

Ronaldo himself has acknowledged the intensity, passion, and dedication of esports athletes, comparing their drive to that of professional footballers. His presence at the Esports World Cup 2025 is expected to inspire the next generation of gamers, proving that competitive gaming is more than just a pastime — it’s a legitimate sport with global influence.

Tickets for EWC 2025

Tickets for the Esports World Cup 2025 in Riyadh are available to purchase now on WeBook.com. Early-bird passes starting at SAR950 are available until June 20, with an increase in prices expected after this time. These tickets grant visitors unlimited access to the event for a full week, including entry to the festival area, immersive gaming experiences, and Fast Track access.

Fans can purchase tickets directly from the official Esports World Cup website or through WeBook.com. With a record-breaking $70 million prize pool and over 2,000 players competing across 25 tournaments, this event promises to be the biggest esports championship in history.

Buy your tickets here

Esports World Cup 2025,
From June 20 - August 24, Boulevard City, Riyadh
Tickets from SAR900, Buy your tickets here
esportsworldcup.com
@ewc_en @cristiano

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