AlUla is fast becoming an internationally recognised destination for both culture and innovation, and this next week, the ancient location is set to host the first ever Instagram Creators Summit to be held in the region.

Instagam app via unsplash georgia-de-lotz

AlUla via unsplash datingscout

Slated to take place from April 20 to 22, bringing together a select and curated group of the top content creators on the planet: in total the group of influencers and tastemakers have more than 231 million followers. This landmark event is the result of a collaborative agreement between tech giant Meta, the Royal Commission for AlUla, the Saudi Tourism Authority (STA), and supported by the Kingdom's new national carrier, Riyadh Air.

This inaugural summit will create a space to foster dialogue and exploration into the future of content creation within the evolving digital landscape. Attendees will engage in a number of dynamic panel discussions, inspiring keynote talks, and in-depth conversations centred around key themes such as social media strategies, the transformative power of artificial intelligence, and navigating the ever-shifting online environment.

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AlUla Hegra via unplash 1 zhifei-zhou

Instagam app via unsplash 1 nathana-reboucas

An exclusive selection of hand-picked creators, boasting a massive collective global reach, will participate in these sessions designed to elevate their skills, expand their audience, and maximise their impact in today's influential creator economy - all whilst being enveloped in the culturally and historically rich surrounds of AlUla.

A significant focus of the Instagram Creators Summit will be dedicated to Meta AI, providing attendees with an exclusive opportunity to delve into its latest capabilities and explore its potential to revolutionise content creation processes, audience engagement strategies, and monetisation avenues.

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Elephant Rock AlUla via unsplash hatem-boukhit

Furthermore, expert-led sessions will offer invaluable insights into optimising Instagram platform features, leveraging the most recent product updates, and identifying emerging opportunities within the creator economy. Interactive panels will provide a unique direct line to Meta’s product managers for real-time discussions, while open-ended conversations will encourage collaboration and foster a strong sense of community among the influential creators.

Adding a unique dimension to the summit, AlUla will spearhead crucial conversations on preserving cultural heritage in an era of rapid digital transformation. Discussions will explore the vital role of communities, craftsmanship, and storytelling in shaping a destination’s identity, alongside the increasing responsibility of content creators to champion authenticity in an increasingly AI-driven world.

Please note that the Instagram Creators Summit 2025, taking place in AlUla from April 20 - 22 is not accessible to the general public.

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