TIME magazine aptly describes SRMG CEO Jomana Alrashid as an "architect of the Middle East’s shifting media landscape."

Since her appointment in 2020 as the company's first female CEO, her tenure has been nothing short of revolutionary, Alrashid has spearheaded a comprehensive, digital-first transformation that has rocketed SRMG to new heights.

Under her dynamic leadership, the company — which manages over 30 leading titles and reaches over 172 million people worldwide — has aggressively launched innovative media verticals, secured landmark partnerships with global giants like Bloomberg, and diversified its portfolio across cutting-edge technology and entertainment. This strategic overhaul has been met with resounding success, reflected in the rapid growth of SRMG’s stock and the deep trust of investors who recognise her unparalleled business acumen. Alrashid isn't just managing a media giant; she is redefining how Arab media engages with the modern world, all while passionately nurturing the next generation of creative talent.

Championing the Global Creative Wave

Beyond the boardroom, Alrashid has emerged as an indispensable champion of the arts.

As Chairwoman of the Red Sea Film Foundation, she is driving the renaissance of cinema across the Arab world, Africa, and Asia. Her vision has transformed the Red Sea International Film Festival (RSIFF) into a premier global destination for culture and creativity, a vibrant hub for storytelling that resonates across borders.

This commitment to cinematic excellence has delivered unprecedented results: over 80 supported films have premiered, earning awards and international recognition at the world’s most prestigious festivals, including Cannes, Venice, Toronto, and Sundance. These are the powerful, previously unheard stories of emerging filmmakers who are now making their indelible mark on the global screen.

A Woman of the Future

Jomana R. Alrashid’s success is a powerful testament to the massive cultural and economic transformation underway in Saudi Arabia. Her journey embodies the spirit of progress, ambition, and global connectivity.

In response to the TIME100 Next recognition, Alrashid noted that the honour is "a testament to the vision and leadership that have driven the remarkable transformation taking place across Saudi Arabia and the wider region—a future built on innovation, creativity, and storytelling that resonates globally."

Far more than a CEO, Jomana R. Alrashid is a visionary business leader whose twin domains of media and film are actively shaping global conversations. She represents the new face of Saudi leadership: highly successful, forward-thinking, and committed to building a future where authentic, regional stories inspire and unite communities across the entire globe.

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