The story behind LÂM Bakery sounds like the plot of a movie, but every bit of it is true.

The culinary brain behind the brand is Abdul Latif Alrashoudi, a Saudi Arabian orthopaedic surgeon who famously traded his stethoscope and scalpel for a whisk and spatula. After spending years balancing the high-stake demands of medicine and surgery, with a passion for host-worthy baking, Alrashoudi secured a spot at Le Cordon Bleu in Paris. Following intensive culinary training, internships at prestigious institutions like La Tour d’Argent, and a tenure as pastry chef at Treize au Jardin, he took the leap to launch his own flagship concept.

LAM Bakery Pop Up London 4

LAM Bakery Pop Up London 11

Images provided by LAM Bakery

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For the next three months, London foodies and Saudis summering in the city can experience the deliciousness that LÂM Bakery has to offer. Get a taste of the unique fusion culinary ethos firsthand at LÂM Bakery's Pop Up for a limited-time. The menu bridges classical French patisserie techniques with rich Middle Eastern and Saudi flavour profiles, perfect for those missing home.

LÂM Bakery has landed in London alongside a selection of Saudi Arabia’s top emerging design and culinary talents. Open until September 5 at Selfridges’ iconic Corner Shop, on Oxford Street, the 'Saudi: Sky’s the Limit' destination offers Londoners an exclusive look into the Kingdom's modern luxury scene. Visitors can expect to be introduced to over 25 homegrown brands, spanning contemporary apparel, artisanal beauty, fine jewellery, and gourmet Saudi food, that prove Saudi creativity knows no bounds.

Saudi- Sky’s The Limit at The Corner Shop Selfridges via ig 4

Saudi- Sky’s The Limit at The Corner Shop Selfridges via ig 9

Images via Selfridges: Saudi Sky's The Limit at The Corner Shop

The original LÂM Bakery opened its doors in September 2023 on Rue Notre Dame de Nazareth in the trendy North Marais district of Paris. The name LÂM draws inspiration from the Arabic alphabet symbol while echoing the French word l'âme (meaning "soul"), reflecting the meticulous precision and deep passion Alrashoudi pours into every bake.

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LÂM Bakery Pop Up, London
Open from July 27 - September 5, 2026
Saudi: The Sky's The Limit at The Corner Shop, Selfridges London
400 Oxford St, London W1A 1AB
@lambakeryparis
selfridges.com

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