To celebrate the launch of the 2025 edition of the Esports World Cup, it has been announced that Post Malone will headline the opening ceremony in Riyadh.

Post Malone via IG

Post Malone Via IG 2

Images via IG: postmalone

Set to take place on July 10 at the ANB Arena, the performance marks a defining moment for the tournament, which has rapidly evolved into one of the most anticipated events on the international esports and online gaming calendar. Known for his genre-blending sound and larger-than-life stage presence,

Post Malone brings not only star power but also genuine gaming credentials, having previously invested in Envy Gaming and streamed titles like Call of Duty: Warzone and PUBG on Twitch.

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With Post Malone at the helm of its opening act, the event aims to bridge digital and real-world communities, uniting fans through the universal language of music and play. This move will underscores the growing convergence of music, gaming, and global entertainment, making this year’s Esports World Cup more than a competition; it’s will be cultural celebration.

Post Malone’s involvement is more than a celebrity cameo, it’s a full-circle moment for an artist who has long embraced gaming culture. From his early investment in esports organisations to his Twitch streams and in-game collaborations, Posty has consistently blurred the lines between artist and gamer. His performance is expected to set the tone for a seven-week celebration of competition, creativity, and community.

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Tickets are on Sale Now

esports

Esports World Cup opening night took place at Boulevard City Riyadh

Esports World Cup opening night took place at Boulevard City Riyadh

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And, the best news of all? Tickets are available right now via WeBook.com, the official booking platform. Tickets start from SAR110 per person for general admission, and from SAR550 for a Premium Platform bundle with All Access Pass and from SAR1500 for the Premium Platform bundle with The Esports Embassy.

Posty has been announced as the main headliner of the event, but it is expected that similar to last year's event, this will become a showstopper music event. It is thought that a number of other local, regional and international musicians will be announced in the coming weeks to make this a blockbuster event. So don't miss out on your chance to buy tickets!

The 2025 Esports World Cup is positioning itself as a global cultural force, and the inclusion of music as a core pillar reflects that ambition. With additional artists and performances to be announced, this music initiative backed by the Esports World Cup and its governing bodies is redefining what it means to experience esports, not just as a spectator sport, but as a multi-sensory, emotionally resonant spectacle. Post Malone’s headline act is just the beginning

Esports World Cup Opening Ceremony
July 10, at ANB Arena, Riyadh
Tickets from SAR110 per person
Book your tickets here
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