Excitement filled the latest PDPAOLA branch, as sibling founders Paola and Humbert Sasplugas celebrated Riyadh's most recent branch, making it the second boutique in the capital.

The store opening, which took place at Nakheel Mall, had lively vibes with music, gift bags, light bites, and exclusive custom engraving station, allowing attendees to personalise their chosen pieces from the brand's various collections, in addition to illustrations by an artist.

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The Concept

PDPAOLA is all about celebrating individuality, their creations which include earrings, necklaces, bracelets, rings, and charms, alongside The Icon signature collection, are all designed to be versatile and adaptive, with 18K gold-plated silver and natural gemstones, and a fine jewellery line with 18K recycled gold with ethically sourced lab-grown diamonds.

The Barcelona-based brand, which has been established in 2015 by Humbert due to his young sister's love towards jewellery, currently has a global presence in 30 countries.

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PDPAOLA's presents a concept of how jewellery serves as an expression of people's unique personalities. With versatile and adaptable pieces for everyday use from a day at the office, to a night out, PDPAOLA celebrates individuality, craftsmanship, and the power of self-expression.

"For us jewellery is a powerful tool of self-expression, and our pieces are designed to enable each individual to tell their unique story."

PDPAOLA in Saudi and Future Plans

We sat with co-founder and creative director Paola on her thoughts about visiting Saudi for the first time. "I’ve been here for 24 hours, and everyone I have met so far gave me a feeling of calmness, serenity, and elegance. I feel like the roots of the country are elegant and sophisticated as well, even the typical old architecture such as Diriyah felt humble yet on point.”

With 5 stores in the Kingdom, PDPAOLA’s goal lies within understanding the Kingdom as a whole through communicating with customers, making the brand more accessible, and having a perceived value rather than aiming to open more stores.

“The branches we have now are the ones we need to have, not more, and not less," shared Paola.

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When it comes to future plans, PDPAOLA intends to collaborate with local brands and designers soon.

Even though we haven't locked down any details on the upcoming collaboration, at least the hype is there, so stay tuned.

When she's not running her successful business, Paola enjoys discovering the world and traveling to new destinations to get inspired by experiences she wouldn't expect at a certain destination.

"If I had to choose a place to travel to, it would be Australia. I’ve heard how many people experience a sense of freedom there. As a visionary and a creative person, I’m attracted to experiences like that. A place where I can explore different parts of myself. The mix of nationalities and cultures also makes it a unique destination.”

Riyadh Store Locations: Panorama Mall and Al Nakheel Mall
Madinah Store Locations: Al Noor Medina Shopping Center
Dammam Store Locations: Al Nakheel Dammam Mall
Jeddah Store Locations: U WALK

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pdpaola.com

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