In a landmark moment for Middle Eastern beauty, Moonglaze, the Saudi Arabian brand founded by makeup artist and entrepreneur Yara Alnamlah, has officially launched at Selfridges London, making it one of the first Saudi beauty labels to grace the shelves of the iconic department store on Oxford Street.

Moonglaze 5

Moonglaze 1

Known for its philosophy that glowing, healthy skin is the foundation of beauty, Moonglaze began as a skincare-focused brand before expanding into skin-friendly makeup. Its product line now includes highlighter sticks, bronzers, multi-use brushes, and a newly released blush collection designed to complement a wide range of skin tones.

Moonglaze's latest Selfridges launch pivots on the launch of the extended Bronzers collection 'Tones Bronzer Pods'. This range includes a selection of six hues, including Bronspresso, Buttercream and the two Saudi-inspired shades named Najdiya and Diriyah Tan. The bronzers are priced at £35 each.

Across the brand, prices ranging from £23 to £78, Moonglaze is now available to shop both in-store and online at Selfridges, offering UK beauty lovers a chance to experience the artistry and innovation behind one of Saudi Arabia’s most celebrated brands.

Who is Yara Alnamlah?

Yara Alnamlah Moonglaze 2

Moonglaze London Selfridges

Behind the success of the Moonglaze brand is founder Yara Alnamlah, a trailblazing Saudi entrepreneur, content creator, and beauty innovator, Yara has become one of the most influential figures in the Kingdom’s lifestyle and fashion scene. Her refined aesthetic and ability to blend Saudi heritage with modern elegance quickly earned her a massive following and positioned her as a cultural icon for a new generation.

Yara is the founder of several ventures under her holding company When Minds Meet (WMM), including the beauty brand Treat, the cosmetics line Moonglaze, and the much-loved lifestyle café, SoMatcha. Her businesses reflect a commitment to creativity, wellness, and cultural authenticity, aligning with Saudi Arabia’s Vision 2030 goals for female empowerment and innovation.

Moonglaze Tones Bronzer Pods, £35 each
Shop Moonglaze in Selfridges here

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