One of Dubai's most celebrated interactive and immersive digital experience museums, the Theatre of Digital Arts (TODA) is set to host just one night of a unique AlUla experience.

Located within the city's Souk Madinat in Jumeriah, Dubai residents and visiting tourists will be able to experience this immersive showcase - for free.

The AlUla Immersive will officially mark the launch of AlUla Moments. It is hoped that this immersive digital experience will encourage new visitors to AlUla this autumn and winter, alongside introducing the historical Saudi Arabian region to residents of the United Arab Emirates.

For the first time, TODA will host a free immersive exhibition for all to attend, however this unique experience will run for just one evening on Thursday August 24.

Exhibition visitors will find themselves surrounded by vivid 360-degree visuals of AlUla and accompanying music to make for a rounded and immersive experience. Enveloped in the beauty of the red sands and rocky features of AlUla, visitors will see a snapshot of all the exciting events that will be hosted in the region and the cultural features of the UNESCO recognised area of the Kingdom.

AlUla will be the location of some fun and exciting activities such as Azimuth 2023, as the annual desert music festival returns, alongside the internationally renowned concert - MDLBeast: Soundstorm.

Free. Thursday August 24, from 9pm.

Souk Madinat Jumeirah, Dubai, UAE

toda.ae

@alulamoments

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