For Latifa Elnour, the Dubai-based pharmacist, entrepreneur, and Founder of luxury skincare brand Ashri Skin, travel is a constant rhythm of life.
Balancing a science-led approach backed by her own professional experience and education, to beauty, with deep roots in her Nubian heritage, Latifa views wellness not as a series of excesses, but as a commitment to understanding what the mind, body, and skin truly need to thrive. Whether crossing time zones for business or reconnecting with loved ones, maintaining her wellbeing - inside and out - is entirely non-negotiable.
Speaking with us, Latifa shared the ten carefully considered and curated travel essentials — spanning intentional rituals, legacy wellness remedies, and timeless accessories — that help her stay grounded, productive, and balanced wherever she lands in the world.
My 10 Travel Essentials
Ashri Skin Plump & Revive Hydrogel Eye Patches
These patches go everywhere with me. Whether I am on a long flight or navigating a packed schedule, they are my go-to for an instant refresh—not just under the eyes, but anywhere the skin needs a little extra attention.
Dhs 189
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Goyard Artois PM Tote
A good travel bag is something I rely on. I like having a piece that is practical but also timeless, where I can keep everything I need organised and easily accessible.
POA
Check out the Goyard Artois here
Abdul Samad Al Qurashi White Musk Oil
Musk oil is woven into my earliest memories. It is rooted in my heritage, the scent of home, of family, and of everything that feels familiar. No matter where I am in the world, a single drop is enough to bring me back to myself. I never travel without it.
SAR 150
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Touchland Gentle Mist Hand Sanitiser
Travelling exposes you to so much — new environments, new surfaces, and countless interactions. A small habit like this is one of the easiest ways to stay consistent and take care of yourself no matter where you are.
SAR 55
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Lamak Taupe Orchid Prayer Mat
No matter where I travel, my prayer mat comes with me. It is the most grounding ritual of my day — a moment of stillness and intention that anchors me wherever I am in the world. The Lamak Orchid mat is refined, considered, and beautiful.
Dhs 390
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Book Club Pick: The Grapes of Wrath by John Steinbeck
I am part of a book club and wherever I travel, the current read comes with me. Long flights are when I do my best reading, and I never arrive at a destination without having made some progress. This month we are reading Steinbeck's The Grapes of Wrath, a novel I have been meaning to return to for years. The best part is always what comes after—discussing it with others who have lived the same pages and seeing it through an entirely different lens.
SAR 73
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Jo Malone English Pear & Freesia Cologne
Fragrance is deeply connected to memory and emotion; a single scent can awaken something in you before the day has even begun. The fragrance I choose each morning tells me something about how I want to feel that day and the energy I want to carry, selected based on mood, intention, and what the day is asking of me. Travel makes this ritual even more meaningful, as a familiar scent in an unfamiliar place has a way of making you feel at home within yourself.
100ml from SAR 660
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Ashri Skin 'Dewing The Most' Lip Balm
Hydration is always important, especially when travelling. I keep a lip balm with me because small rituals — even something as simple as caring for your lips — are an integral part of maintaining your wellbeing on the go.
Dhs 95
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Jung Kwan Jang Red Ginseng Extract Stick
Korea has one of the oldest wellness traditions in the world, and red ginseng sits at the heart of it. Jung Kwan Jang has been the most trusted name in Korean red ginseng for over a century, and these individual sticks have become part of my non-negotiable travel routine. When you are crossing time zones and running on a packed schedule, this is what keeps your energy steady and your body feeling balanced from the inside out.
Smythson of Bond Street Notebook
Some of the best thinking happens away from your desk. Travelling strips back the noise and creates space for clarity, and I have learned to capture those moments before they pass. A notebook has been part of my routine for years, and my Smythson travels everywhere with me.
From SAR 915
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Shop Latifa's brand Ashri Skin, right here
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