As Riyadh Air’s aircraft regularly take off and touch down, and its international network steadily expands, a secondary journey has been gathering momentum on the ground. Sfeer, the new airline’s loyalty and lifestyle membership programme, is expected to reach one million members this month, less than a year after its launch.
The milestone comes as Riyadh Air continues its first year of commercial operations, with the airline building its network from Riyadh to destinations across Europe, Asia and beyond. Sfeer is designed to extend that relationship beyond the flight itself, combining airline rewards with lifestyle benefits, partner offers and future experiences. According to the Riyadh Air website, the first million members are considered 'Founding Sfeer Members'.
So, what exactly is Sfeer? And what are the perks?
Sfeer, meaning "ambassador" in Arabic, aims to embody the vibrant, generous spirit of Saudi Arabia. Rather than operating solely as a traditional frequent-flyer and points scheme, Riyadh Air describes Sfeer as being a lifestyle membership ecosystem.
Like other airline loyalty programs, members can earn points; these points are split into Sfeer Points and Level Points. Sfeer points build and can be redeemed against experiences or upgrades, and at the time of writing, have no expiry date. Whilst Level Points track progress towards future Sfeer levels, both can be earned when flying with Riyadh Air and booking directly with the airline.
But, Sfeer membership also comes with a series of other perks, more specifically practical travel perks. These include access to Riyadh Air’s Best Offer Guarantee when members log in and book directly with the airline. Other perks include complimentary onboard Wi-Fi, and access to partner benefits across hospitality, entertainment, mobility and lifestyle. Sfeer members also receive priority assistance, including enhanced support channels including live chat and callbacks.
Those partnerships already include major names such as Uber and muvi Cinemas. For a limited time period, Hilton has also partnered with Sfeer. Announced in November 2025, the limited time partnership offered Sfeer members access to a 30-day Hilton Honors Gold status. While founding Sfeer members will receive six months of complimentary Uber One membership. Through the Uber One partnership, Sfeer Founding Members unlock 10% cashback on eligible rides, top-rated drivers, and priority support, bringing Riyadh Air’s premium hospitality down to the every day. As new lifestyle perks roll in, the program is quickly proving to be essential for travellers looking to get more out of seamless everyday mobility.
You Might Also Like: Riyadh Air passenger perks you need to know about
One million members = more perks for all
The one-million-member milestone will also close the door on Sfeer’s Founding Member phase.
The millionth member will become the final Founding Member and receive one million Sfeer Points. Two existing Founding Members will each receive 250,000 points, taking the total giveaway to 1.5 million points. Riyadh Air says one million Sfeer Points could be redeemed for more than 120 one-way Economy flights, although the actual number depends on destinations, availability and applicable redemption conditions.
With its membership base approaching seven figures, Sfeer is becoming an increasingly significant part of Riyadh Air’s proposition: not simply rewarding passengers for flying, but building a wider ecosystem around how they travel, spend and experience the world.
This milestone moment marks the Sfeer Programme entering its next phase of growth; gearing up for its next chapter with new features designed to make membership more social, flexible, and rewarding. Members will soon be able to transfer Sfeer Points to family and friends, take on new community challenges, and track status progress via Level Points to unlock exclusive perks and experiences.
Kim Hardaker, VP Loyalty and Sustainability at Riyadh Air, said: “Reaching one million Sfeer members is a remarkable milestone in the journey we are building together with our community. Sfeer was created to be more than a traditional loyalty program, bringing together travel, experiences, benefits and partnerships in a way that reflects the generosity and ambition of Saudi Arabia. Awarding one million Sfeer Points to the millionth Sfeer member and our final Founding Member is our way of celebrating the community that has helped bring Sfeer to life. If you want to be our million-Points winner, join Sfeer today. And as we welcome our millionth member, we also want to celebrate those who have been with us from the start, with two members chosen at random to receive 250,000 Sfeer Points each, with 500,000 Sfeer Points awarded in total. This is only the beginning, as our community continues to grow, so will the experiences and possibilities that Sfeer can offer.”
