Visit Saudi has launched a captivating new tourism campaign entitled "This Land is Calling", the campaign invites travellers to embark on a journey of discovery through the authentic heart of the Kingdom.
The video for the new campaign follows a heroine who lands in an unexplored territory, challenging her preconceived notions of the country. Dressed in futuristic attire, the woman embarks on her journey through Saudi Arabia's diverse landscapes. From lush green mountains and oases to futuristic structures and sparkling turquoise waters, she is captivated by the country's beauty and wonder.
Aiming to be more than just a tourism campaign, "This Land is Calling" acts as an invitation to experience a new side of Saudi Arabia. Beyond the stunning scenery, the campaign highlights the warmth and hospitality of the Saudi people. It encourages travellers to step outside their comfort zones and embrace the unexpected. And by showcasing the country's diverse landscapes, rich culture, and welcoming people, the campaign aims to attract visitors from around the world.
Take a look below:
@visitsaudi
Discover more about 'This Land is Calling', right here
