PUMA Middle East and Al-Hilal SFC officially released a special-edition kit to honour Saudi Arabia’s Founding Day.
This release is part of the "Designed for Pride" campaign, a collaboration that seeks to tell the story of the Kingdom’s establishment in 1727 through the lens of its most successful football club. Moving away from the club's traditional bright blue, this special edition Saudi Founding Day 2026 kit features a sophisticated deep navy base colour, with striking PUMA Silver accents and a unique palm-tree design; resulting in a regal aesthetic intended for both the pitch and the streets.
Design Inspired by Saudi
The kit’s design is a thoughtful interpretation of Saudi cultural hallmarks. Every element of the "double face jacquard" design on the base of the jersey carries a specific historical meaning. And beyond the carefully considered design aesthetics, the jersey is built with PUMA’s dryCELL moisture-wicking technology and is part of the RE:FIBRE program, constructed from at least 95% recycled textile waste.
- The Palm Tree: On the base of the jersey features an all-over print of the palm tree — the national emblem of growth and resilience — symbolises the life and prosperity found within the desert landscape.
- The Marketplace (Souq): Combined with the palm tree is an intricate geometric pattern. Woven into the fabric, this element of the design represents the ancient trading hubs that fostered community, economic life, and cultural exchange in the early Saudi state.
- Najdi Heritage: The clean, silver detailing and V-neck silhouette offer a nod to the traditional architecture and artisanal crafts of the central Najd region.
Where can I buy this kit?
Fans can get their hands on this limited edition Al-Hilal kit both online and in-store. Online, the kit is readily available to purchase through the official Al-Hilal Blu Store and PUMA’s online store, whilst those who prefer to shop in person can pick up the kit (while stocks last!) at PUMA's stores across Saudi Arabia, and the wider GCC.
The 2026 Founding Day collection is a limited-release, and is expected to become a collector's item. Prices start from SAR 500 for the mens Founding Day jersey, whilst children's versions start from SAR 390. Complete the limited edition set between PUMA and Al-Hilal, with a pair of shorts; prices for men's starting from SAR 245 and for children from SAR 210.
Prices starting from SAR 210
Shop the collection via PUMA right here
Shop the collection via Al Hilal right here
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