Saudi Arabia’s Film AlUla has entered into a groundbreaking partnership with The MBS Group, a globally recognised studio operator, to manage and operate AlUla Studios. This collaboration marks MBS Group’s first operational footprint in the Middle East and North Africa (MENA) region, reinforcing AlUla’s position as a premier destination for global content creators.
The Kingdom is rapidly emerging as a global hub for film and television production, with AlUla, NEOM, and the broader Kingdom investing heavily in cinematic infrastructure and industry growth, including internationally attended film festivals and Saudi-made films debuting in front of global audiences. AlUla, known for its breathtaking desert landscapes and historical sites, is attracting major international productions, boosted by initiatives like Film AlUla and the newly launched AlUla Studios. Meanwhile, NEOM, the futuristic megacity, is establishing itself as a cutting-edge media hub, featuring world-class soundstages and production facilities that appeal to global filmmakers.
As a whole, the Kingdom is embracing its Vision 2030 strategy, offering generous incentives, advanced studio spaces, and a fast-growing talent pool, positioning the Kingdom as a major player in the global entertainment industry.
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A Strategic Leap for Saudi Arabia’s Film Industry
Under the agreement, MBS MENA Limited, a newly established regional unit of The MBS Group, will oversee studio operations, production scheduling, and leasing for both local and international projects. The partnership aims to maximise occupancy, streamline production processes, and attract high-caliber productions to Saudi Arabia.
Film AlUla, the film commission for northwest Saudi Arabia, is home to state-of-the-art filmmaking facilities, including two large soundstages spanning 25,828 sq. ft. each, a backlot, and production support buildings. The complex also features a recording studio designed for a 32-piece orchestra, training and rehearsal spaces, administrative offices, and event areas.
The MBS Group operates over 50 facilities worldwide, including Manhattan Beach Studios, home to James Cameron’s Avatar sequels, as well as Amazon’s Culver Studios, Netflix’s Raleigh Studios, Radford Studio Center, and Eastbrook Studios London.
Jason Hariton, Chief Studio & Real Estate Officer at The MBS Group, expressed enthusiasm for the expansion into Saudi Arabia, stating, “We see AlUla as a premier destination for global content creators. The city offers proximity to remarkable landscapes, first-class accommodation, and some of the industry’s best financial incentives for filmmakers.”
Positioning AlUla as a Global Production Hub
Zaid Shaker, Acting Executive Director of Film AlUla, emphasised the strategic importance of the partnership, noting that MBS Group’s expertise will anchor long-term industry growth, attract major productions, and build local capabilities.
The deal also supports Film AlUla’s mission to develop a sustainable film ecosystem, creating economic opportunities and training programs for the local workforce. With this collaboration, Saudi Arabia is taking a bold step toward becoming a global hub for film and television production, offering cutting-edge facilities and world-class industry partnerships.
