Hia Hub, the region's leading fashion, beauty, and lifestyle conference, is set to make a triumphant return to the capital next month.
Mark your calendars, as from October 30 to November 3, Hia Hub 4.0 will take over Riyadh's JAX District.
What to Expect From Hia Hub 4.0
This year's edition, will take place over five days and already promises to be even more spectacular than ever before, with an extended program of events, lectures and workshops which have been specially designed to inspire the next generation of fashion and beauty enthusiasts. In addition to providing interesting educational content, Hia Hub 4.0 will also showcase a multitude of interactive exhibitions, art installations, and brand activations.
The conference portion of the five-day event will feature an impressive lineup of global industry experts, thought leaders, trendsetters, influencers, artists, and leading brands. Attendees can expect to uncover the latest trends in fashion, beauty, art, design, and luxury through a series of engaging talks, panels, workshops, seminars, and masterclasses.
For the second consecutive year, Hia Hub will join forces with Fashion Futures, in collaboration with the Saudi Fashion Commission, to deliver specialised content tailored to academics and industry experts. This unique and exciting collaboration aims to foster creativity, innovation, and networking opportunities within the fashion, beauty, and lifestyle sectors.
This renewed partnership only lends itself to further underscores both Hia Hub and Fashion Futures' commitment to nurturing the next generation of talent and driving innovation in the industry.
Of course Hia Hub is a celebration, and what is a celebration without music? Hia Hub 4.0 attendees will be delighted by the Billboard Arabia Stage. The will host nightly live performances, adding to the vibrant atmosphere of the conference.
The renowned luxury retailer, Chalhoub Group has patnered with Hia Hub for this year's edition to present "The Skincare Edition: UNFILTERED." Key industry leaders and brand spokespeople will host engaging and insightful talks and interactive experiences, as the exclusive partnership will feature the latest innovations and skincare products from internationally renowned skincare brands from Estée Lauder, L'Occitane, Dior, Guerlain, Shiseido and more.
Ms Mai Badr, Editor-in-Chief of Hia Magazine, said: “Since its launch, Hia Hub has inspired, educated, and delighted audiences with its specially curated programme, featuring a unique blend of thought-provoking discussions and fun, immersive events, and experiences. Hia Hub is a platform that connects people and fosters conversations and creativity. This year, our expanded programme will deliver a diverse lineup of speakers, immersive experiences, and memorable performances to showcase the vibrant and evolving fashion, beauty, and lifestyle landscape in the region.”
Hia Hub 4.0 is a must-attend event for anyone passionate about fashion, beauty, and lifestyle. With its diverse range of activities and opportunities to connect with industry leaders, this conference offers an unforgettable experience for both consumers and entrepreneurs.
Looking Back at Hia Hub Events
In 2023, Hia Hub, the region's leading fashion, beauty, and lifestyle conference, attracted over 7,500 visitors and featured a star-studded lineup of speakers, brand partners, and performers. Notable appearances included Lebanese artist Elissa, actresses Nadine Nassib Njeim, Sherine Reda, and Stephanie Atala, fashion icon Kate Moss, celebrity makeup artist Hindash, and entrepreneur Yara Al Namlah.
Past editions have also featured renowned international figures such as image architect Law Roach, celebrity makeup artist Mary Phillips, fashion designer Zac Posen, and digital influencer Karen Wazen.
The Billboard Arabia Stage has consistently showcased the diverse sounds of the regional music industry, adding to the overall appeal of Hia Hub.
Hia Hub's success is further evidenced by its impressive roster of sponsors, including Richard Mille, Bulgari, Dior Beauty, and Mercedes. These brands have curated impactful experiences for guests and contributed to the conference's vibrant atmosphere.
To buy tickets, guests can register at hiahub.com
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