Saudia, the Kingdom of Saudi Arabia's national flag carrier, has announced a strategic partnership with Saudi Research and Media Group (SRMG), the largest integrated media group in the Middle East and North Africa. This collaboration aims to enrich the in-flight experience for Saudia guests by offering a curated selection of SRMG's premium content, including original productions, exclusive documentaries, and cultural and entertainment programs.
The partnership reflects Saudia's dedication to showcasing local and Arabic content, aligning with the airline's commitment to elevating the guest experience. Through this collaboration, Saudia guests will gain access to a diverse range of high-quality Arabic content from the multi-award-winning Asharq News Network, including Asharq News, Asharq Discovery (a partnership between SRMG and Warner Bros. Discovery), and Asharq Documentary.
The curated content, designed to engage and inform, spans a diverse range of genres, including documentaries, cultural programs, and entertainment shows such as 'Basma', 'Modon Al Shawar' al Khelfeya', 'Fann Al Amara', 'Diet Master', 'Food Tales,' 'Test Drive Riyadh,' 'Indian Dream', and 'Sam Altman'.
Khaled Tash, Chief Marketing Officer of Saudia Group, stated, "The Asharq network's content represents a significant enhancement to our in-flight entertainment system, which now offers over 5,000 hours of programming carefully curated for diverse guest demographics and available in more than 16 languages. Our primary goal is to champion local and Arabic content, enhancing guests' overall in-flight experience."
Bassil Almouallimi, SRMG's Chief Strategy and Commercial Officer, said, "Our partnership with Saudia reflects SRMG's commitment to delivering innovative and enriching content to audiences worldwide. With Saudi Arabia's air traffic reaching approximately 128 million passengers in 2024 - an increase of 15% year-on-year, this collaboration ensures that Saudia guests stay informed, engaged, and connected to the stories shaping our region and the world."
BEYOND, Saudia's innovative in-flight entertainment system, provides a rich interactive experience with multiple language options and subtitles, ensuring an engaging journey for guests worldwide. This partnership marks a significant step forward for Saudia in enhancing its in-flight entertainment offering and providing passengers with a more enriching and culturally relevant travel experience.
