Yesterday, December 8, Diriyah Co. announced that tech giant Apple has signed a lease agreement to open a flagship store within Diriyah Square.
The globally recognised brand confirmed in 2024 that it would commit to open a number of physical stores in Saudi Arabia. This landmark deal confirms the UNESCO recognised and ancient site of Diriyah as the first publicly named location for the brand's highly anticipated physical retail presence in the Kingdom, according to the Saudi Press Agency.
From Digital Launch to Flagship Store
Apple's commitment to the Saudi market was first announced in 2024, when the globally renowned tech company confirmed plans to launch its first physical retail locations in the Kingdom starting in 2026.
The foundation for this expansion was solidified earlier this year in July 2025, when Apple officially unveiled its Saudi-specific online store and Arabic-first language Apple Store app, accessible through apple.com/sa. This digital debut provided customers across the country with direct access to the full range of Apple products — from iPhone and iPad to Mac — alongside local after-sales support, flexible payment options, and next-day delivery powered by a dedicated distribution centre.
The upcoming 2026 physical stores will complement Apple's already established and well-received online presence in the Kingdom. The Diriyah location is positioned as an iconic store, promising to blend Apple's commitment to cutting-edge design and innovation with the authentic Saudi heritage of the area.
A Partnership Embodying Vision 2030
The selection of Diriyah Square, a growing destination that is set to become a premier lifestyle and retail hub, highlights the area's strategic role in attracting global brands while celebrating Saudi culture. The arrival of the Apple flagship not only anchors Diriyah Square as a major retail destination but also underscores the Kingdom's growing status as a pivotal location for commercial development and growth; in turn supporting the pillars of Vision 2030 by developing and educating local talent through the creation of jobs and opportunities for young people across the Kingdom.
Jerry Inzerillo, Group CEO of Diriyah Co., confirmed the partnership's importance in a statement, saying, “Having this iconic flagship store in the heart of Diriyah Square is an incredible milestone for Diriyah, ‘The City of Earth,’ and for Apple as one of our most esteemed retail partners.”
Visit the Arabic language Apple online store, here.
