The first games of the Wimbledon Championships 2025 will take place from today.
Although a competition where world class tennis takes the spotlight, in recent years, the Wimbledon Champions are now synonymous with luxury fashion. Wimbledon has long been more than just a tennis tournament, it’s a cultural moment, a sartorial showcase, and a celebration of British summer elegance.
While tennis rightfully takes centre stage, or rather Centre Court, this year’s Wimbledon fashion collaborations are stealing some of the spotlight, injecting fresh energy and style into the sport’s storied tradition. From the runway to the grass courts, Wimbledon 2025 proves that when it comes to fashion, the real winners are the ones who serve style with substance.
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adidas London Originals
Blending heritage with performance, adidas’ London Originals Collection makes a bold return as the brand's iconic Trefoil logo reappears on one of tennis’ most prestigious stages for the first time in 30 years. Inspired by the 1972 tournament in London and legends like Stan Smith and Billie Jean King, the 36-piece collection aims to reinterpret the classic 1970s silhouettes on the modern court. From retro open collars and green-accented detailing, to argyle-inspired polos and tennis ball zip pullers, every element pays homage to the sport’s golden era. Designed for both on-court agility and off-court flair, the range fuses Originals legacy with technical innovation, delivering a fresh, disruptive edge to tennis' most tradition-steeped tournament.
Gucci Eyewear
Gucci’s latest Tennis Collection eyewear channels the timeless elegance of courtside style, offering a modern twist on vintage athletic glamour. With sleek metallic aviators, bold frames, and subtle nods to the brand’s 1970s tennis heritage, the collection feels perfectly at home amid the polished whites and manicured lawns of a certain iconic summer tournament. While not officially affiliated, the campaign’s sun-drenched visuals and tennis club aesthetic evoke the spirit of Wimbledon, making these shades the ultimate accessory for those who want to serve looks both on and off the court.
Shop the women's collection here
Shop the men's collection here
Kith x Wilson
The Kith for Wilson 2025 collection is where high-performance tennis gear meets elevated streetwear style. With its signature blend of elevated basics, storytelling-driven design, and curated retail experiences, Kith has carved out a unique space at the intersection of culture, fashion, and community. And this expansive tennis-inspired capsule blends Wilson’s cutting-edge sports technology with Kith’s signature lifestyle aesthetic, offering both on-court essentials, like breathable polos, moisture-wicking skirts, and co-branded rackets, and off-court pieces including wool blazers, graphic tees, and retro-inspired cardigans. With a colour palette of crisp whites, deep greens, and vintage blues, the collection nods to classic tennis heritage while embracing modern silhouettes and materials. From the sold-out, socially viral “Quiet Please” tee to premium leather racket bags, every detail is designed to serve both function and fashion, making it a standout drop for tennis players and spectators alike.
ON
Although not an official collaboration, this high performance shoe has been co-created with tennis and Wimbledon legend Roger Federer. THE ROGER Pro by On is a performance tennis shoe engineered specifically for the demands of the modern game. ON is a Swiss performance footwear and apparel brand, and this shoe draws direct inspiration from Federer’s own movement and playing style, the shoe was developed using 3D scans of his feet to create a bespoke fit that supports explosive lateral motion and rapid transitions. It features a high-density midsole for stability, a carbon-fibre Speedboard® for energy return, and a breathable, abrasion-resistant mesh upper for comfort during intense rallies. This shoe is not just inspired by tennis, but its been built for it - by the best of the best.
Sporty and Rich
Sporty & Rich is a lifestyle and athleisure brand, embracing a nostalgic Instagram mood board celebrating vintage sportswear and wellness culture. Known for its minimalist aesthetic and retro-inspired designs, the brand blends luxury with laid-back athleticism, and the Sporty & Rich 2025 Wimbledon-inspired limited edition collection is most definitely made for chic comfort. The capsule channels the elegance and minimalism of Wimbledon through crisp whites, varsity-inspired detailing, and relaxed silhouettes that transition effortlessly from match point to post-game brunch. The brand has also released a tennis-inspired collection that includes a number of accessories and shoes in collaboration with adidas; with tennis charms and legendary colourways of green and white, this collection is undeniably chic.
Shop the collection here
Shop the adidas collaboration here
Polo Ralph Lauren
Celebrating nearly two decades as the official outfitter of the Wimbledon Championships, Ralph Lauren returns with a 2025 collection that fuses classic sportswear with refined tailoring. Embracing a classic combination of iconic Kelly green or rich navy with contrasting elements of the traditional whites of the championships, this year’s standout pieces include the Italian-crafted Polo Soft Varsity-style jacket, with a vintage scarf-inspired lining and wide-pinstripe shirts made from recycled, breathable fabrics, designed for both elegance and performance. With a selection of performance-wear including moisture-wicking skorts, tshirts, athletic shorts, and accessories like tortoiseshell sunglasses etched with “Game, Set, Match,” the collection captures the spirit of Wimbledon while offering a fresh take on court-to-club style. The collection is available to shop both instore and online, and via online retailers such as Ounass, Net-a-Porter and Mr Porter.
Wimbledon Collection - Official Merchandise
Of course, Wimbledon has an official merchandise collection available to purchase onsite and online. Offering tennis-lovers everything from classic white tennis apparel to embroidered varsity jackets, casual and sporting t-shirts, towels and other collectible accessories such as baseball hats, sports bags and even sweat bands. The official merch range includes collaborations with brands like Polo Ralph Lauren, Babolat, and Christy. Highlights include the iconic Wimbledon towels, crest-embroidered sweatshirts, and playful pieces from the Strawberry Icon Collection. Each item is designed to capture the spirit of the tournament—whether you're courtside or celebrating from afar.
Shop the merchandise collection here
Wimbledon Championships 2025
From June 23 to July 13, 2025
wimbledon.com
@wimbledon
