Its undeniable that Georgina Rodriguez is fast becoming Saudi's newest 'it-girl'.
Wife of renowned footballer Cristiano Ronaldo, Rodriguez has made headlines for her relocation to Saudi Arabia following Ronaldo's transfer to Al-Nassr and regularly shares glimpses of her and her family's experiences on social media.
In the same breath, Laverne is a storied, home-grown perfume brand that has quickly gained popularity in Saudi Arabia and beyond. Known for creating luxurious yet affordable fragrances, Laverne prides itself on crafting scents using high-quality ingredients and fragrances embodying and inspired by the beauty of the Arabian desert.
Smell Like a Celebrity
Georgina Rodriguez is a mother, wife, model, cover star and now, perfumer.
Say hello to 'Sense'.
Crafted in conjunction with Saudi fragrance house, Laverne, Rodriguez has unveiled 'Sense': a soft, feminine, floral scent. Opening with sweet, bold and juicy notes of blackcurrant and mandarin, the middle and heart notes of jasmine and iris add a classic feminine floral to the perfume whilst cashmere elevates the fragrance away from others on the market - and these warm, fresh floral notes are rounded out with a paired back fruity-floral nose of orange blossom.
With a lasting base note of enveloping musk, Sense will be a universally liked floral fragrance grounded in familiarity, evoking feelings of comfort and embodying femininity.
Developed by Rodriguez in collaboration with seasoned scent creator Dalia Eisem, for Laverne, the process to create Sense took more than 1 year to complete and get right. And according to the website, the duo truly invested time and energy into the creative process and before settling on the right balance for Sense, developed more than 740 fragrance samples!
Not only does the fragrance embrace and embody femininity, the bottle has been shaped to represent the natural curves of a woman's body. Created to stand out on your shelf, the bottle is frosted and the sweet, blush pink is emblazoned with the Laverne logo, an Arabian leopard.
Georgina Rodriguez & Saudi Arabia
Together, the Rodriguez-Ronaldo family has explored the Kingdom's stunning landscapes and stayed in the newest luxury hotels, visited historical sites, and immersed themselves in the local culture. Rodriguez's posts have showcased the beauty and diversity of Saudi Arabia, attracting attention from fans and followers around the world.
Rodriguez's move to Saudi Arabia has been met with positive reactions from her many followers, and media outlets both in the region and around the world. As a mother and businesswoman, Rodriguez has helped to shed light on the Kingdom's evolving culture and lifestyle; challenging stereotypes and promoting a more nuanced understanding of Saudi Arabia.
Sense by Gio x Laverne, From SAR152
Available to purchase online,
@laverneksa @georginagio
laverne.com
