Indulge in a refreshing dose of the French Riviera in Jeddah this summer. In an unprecedented move for the brand, L’Occitane en Provence has announced its inaugural Saudi beach takeover, transforming one of the Red Sea coast’s most exclusive destinations into a sanctuary of wellness, beauty, and sun-kissed indulgence.
Stepping into the high-end, ladies-only enclave of La Maison Beach in Jeddah's waterside Obhur destination, the three-day curated experience is set to run for a limited period only. The branded take over will take place for just three days from Thursday, June 25 to Saturday, June 27, 2026.
The L’Occitane takeover completely reimagines the beach club's aesthetic, offering visitors an interactive look at seasonal skincare essentials. Guests can sample much loved formulations and products, explore the brand's unique and signature aromas in a selection of products that have been designed for warm-weather hydration, including the brand's signature Almond Shimmering Body Oil, this cult favourite has been formulated to soften, deeply nourish, and leave a subtle, light-reflective glow on summer skin.
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This fun, summertime activation fuses the breezy elegance of Mediterranean living with the distinct, upscale hospitality of the Jeddah coastline. Beyond standard product displays, the weekend itinerary focuses on personalised wellness. Guests can expect branded towels and sun umbrellas, and guests are invited to engage with beauty experts for tailored skin consultations, or indulge in complimentary, stress-relieving hand and arm massages directly by the water. The sensory experience begins the moment guests arrive, greeted by bespoke welcome mocktails and a live DJ curating a sophisticated, upbeat daytime soundtrack.
And the dress code? Yellow and white of course.
To ensure the summer vibes extend beyond the weekend, the brand is also offering guests an exclusive 15% discount code valid both online and across all physical boutiques until the end of July 2026. But, spaces are limited, so advanced booking is required!
L’Occitane en Provence takeover at La Maison Beach, Obhur, Jeddah
Thursday, June 25 to Saturday, June 27, 2026, from 10am - 6pm daily
Prices starting from SAR 400 per person,
Book Thursday here, Book Friday here
