In a major development for the region’s digital and creative economy, telecom leader stc group and Saudi Research and Media Group (SRMG) have signed a Memorandum of Understanding (MoU) aimed at advancing media production capabilities across Saudi Arabia.
Announced at LEAP 2026 in Riyadh, the strategic partnership brings together stc group’s digital infrastructure, cloud services, and telecommunications network with SRMG’s media footprint, creative expertise, and content production operations. Together, the two entities aim to strengthen the Kingdom's position as a hub for high-quality, tech-driven content creation.
Driving Innovation Across Five Key Pillars
Under the agreement, stc group and SRMG will collaborate on five priority areas designed to modernise how content is produced, edited, and distributed:
- High-Efficiency Connectivity: Utilising ultra-fast fibre optics and edge computing to enable seamless remote production environments and cloud workflows for SRMG's operations.
- Next-Generation Production Centres: Assessing opportunities to establish state-of-the-art facilities equipped with advanced broadcast systems.
- Secure Cloud Platforms: Streamlining media storage, editing, digital asset management, and post-production collaboration to speed up delivery pipelines.
- Emerging Technologies: Exploring modern media tools, including virtual production, real-time processing, augmented reality (AR), and virtual reality (VR).
- AI-Enabled Workflows: Integrating artificial intelligence to optimise content delivery and streamline production scaling.
Industry Leaders' Vision
By combining digital architecture with storytelling expertise, the stc-SRMG alliance marks a direct step forward in building a modern creative ecosystem in Saudi Arabia. Commenting on the partnership, Riyadh Muawad, Group Chief Business Officer at stc group, highlighted the synergy between technology and content creation:
"stc group has the infrastructure, cloud capabilities and technical expertise needed to support the next generation of media production in the Kingdom. Through our partnership with SRMG, we are bringing these capabilities together with the region's leading media expertise to work jointly to develop the Kingdom's content production sector."
Emphasising the evolving nature of the agreement, Jomana AlRashid, Chief Executive Officer of SRMG, noted the importance of adapting to changing audience demands:
"Technology is reshaping the media industry, alongside changing audience behaviours and growing demand for high-quality content delivered at speed and scale... Through our collaboration with stc group, we will explore more connected, cloud-enabled and AI-supported production models, while supporting Saudi talent and contributing to the continued growth of the Kingdom's media sector."
