thmanyah, a prominent podcast network in the Arab world, has announced an exclusive strategic partnership with SMS (Social Media Solutions), a next-generation, data-driven media company.
This collaboration aims to empower SMS to fully utilise thmanyah's extensive podcast content and influential audience network across various digital channels. The partnership offers brands and advertisers a unique opportunity to connect with thmanyah's engaged audience in innovative and data-informed ways, ultimately enhancing both brand reach and audience impact.
SMS, known for its advanced advertising strategies utilising proprietary data and AI-driven audience segmentation, will now incorporate thmanyah's premium content portfolio into its media offerings. This portfolio includes well-regarded programs covering culture, business, news, sports, and lifestyle, reaching a substantial audience of over 170 million users across various digital formats.
thmanyah has established itself as a creative leader in the region, boasting impressive listenership figures and a significant digital footprint, including a Guinness World Record for its "Fnjal" podcast. This strategic alliance allows thmanyah to expand its reach beyond audio, transforming into a comprehensive media entity that supports Arab content creators and enriches audience engagement through innovative tools.
Ziad Moussa, Managing Director of SMS, said: "We are thrilled to become the exclusive media representative for thmanyah, which has forged a strong bond with audiences both in Saudi Arabia and beyond. The exceptional Arabic content thmanyah offers aligns perfectly with the aspirations of today's digital audience, providing brands and advertisers with valuable engagement and interaction opportunities.”
This partnership is positioned as an ideal opportunity for brands seeking to connect with a globally-minded Arab audience. By combining thmanyah's impactful content and engaged listeners with SMS's advanced digital solutions and extensive reach, the collaboration promises significant opportunities for regional and global brands to achieve high engagement levels through sophisticated digital strategies. Leaders from both thmanyah and SMS express enthusiasm for the partnership's potential to deliver exceptional value to advertisers and enhance the digital media landscape in the Arab region.
