In partnership with Coca-Cola, from June 10, the JAX District will become a dedicated and official FIFA World Cup 2026 fan zone.
This month the hip, creative industrial-chic warehouses of Riyadh's JAX District will undergo a transformation, morphing into Riyadh’s premier football sanctuary for the summer. Enter, the Coca Cola FIFA World Cup 2026 fan zone.
Spanning 73,500 square meters, the JAX District FIFA World Cup fan zone is set to firmly established itself as the hub of sporting excitement for the top tier competition. The fan zone is structurally designed to cater to up to 1000 both die-hard football fans and families looking for an energetic evening out. Operating exclusively on match days throughout the tournament, the expansive fan zone venue will leverage cinema-grade LED screens in two large halls, with advanced acoustic engineering to ensure that every pass, goal, and stadium roar from North America is captured with absolute clarity.
Football fans will be able to follow every fixture featuring the Saudi Arabia national team, alongside marquee global encounters and highly anticipated non-regional group matches. The programming naturally extends comprehensive coverage to all key Arab and Gulf regional team appearances, building momentum through every single knockout stage game and culminating in the grand finale on July 19.
Beyond the big screens, the soon-to-open fan zone introduces a multi-layered ecosystem of interactive lifestyle activations and premium hospitality spaces designed to engage guests long before kickoff. Digital enthusiasts can retreat to a state-of-the-art E-Gaming Zone dedicated to high-profile virtual tournaments, while an immersive Activation Room hosts physical football challenges engineered to test shooting accuracy and agility. For those seeking a more relaxed ambiance, a curated Family Area offers a serene environment catering directly to multigenerational groups, while exclusive Corporate Lounges provide bespoke, private environments tailored for corporate entertaining and VIP viewings.
When are Saudi Arabia playing in the FIFA World Cup 2026?
Rooting for the Green Falcons? Clear your schedule and set your alarms, brew the coffee and get your shirt on. Below are the official dates and kick-off times — all converted to Saudi Arabian Standard Time (SAST) — so you don’t miss a single moment of Saudi Arabia's FIFA World Cup 2026 campaign.
- Saudi Arabia v. Senegal (Friendly): Wednesday June 10, 3am (SAST)
- Saudi Arabia v. Uruguay: Tuesday June 16, 1am (SAST). This match is taking place at the Hard Rock Stadium in Miami Gardens
- Saudi Arabia v. Spain: Sunday June 21, 7pm (SAST). This match is taking place at the Mercedes-Benz Stadium in Atlanta
- Saudi Arabia v. Cape Verde: Saturday June 27, 3am (SAST). This match is taking place at the NRG Stadium in Houston, Texas
From June 10 - July 19, open on match days from 6pm to 4am,
Tickets starting from SAR 60 per person
Buy your tickets here
JAX District, Riyadh
