As the summer temperatures peak across the Gulf, a growing number of GCC travellers are turning their gaze to the Far East.
Although the vibrant city destinations of Tokyo and Osaka are top of mind for visitors, it is the serenity of the alpine landscapes of Hokkaido, Japan’s northernmost island that are really calling. With its crisp summer climate, refined hospitality, and immersive cultural experiences, Hokkaido is fast becoming the region’s most coveted seasonal escape.
In a strategic move to diversify Japan’s appeal beyond Tokyo, Kyoto, and Osaka, the Japan National Tourism Organisation (JNTO) has launched a new media mix campaign across the GCC. The initiative highlights Hokkaido’s untapped luxury potential, inviting seasoned travellers to explore a side of Japan defined by lavender fields, forested retreats, and culinary purity.
Visitor numbers from the GCC have surged — 44,661 in 2024, a 34.5% increase from the previous year, with 2025 already outpacing that growth. This upward trend reflects a shift in travel preferences: from urban immersion to nature-led luxury.
As JNTO’s Executive Director Daisuke Kobayashi notes, “Hokkaido offers an entirely different side of Japan — one that resonates deeply with what Gulf travellers are increasingly looking for: cool weather, wide open spaces, and new cultural connections.” With its blend of alpine elegance and authentic charm, Hokkaido isn’t just Japan’s best-kept secret, it’s the next chapter in luxury travel for the GCC.
What Makes Hokkaido a Luxury Standout?
Japan is home to 47 prefectures, each offering tourists and visitors its own distinctive appeal, from heritage and high-end luxury to high-vibe city nights. Under the tagline "Japan. Endless Discovery," JNTO remains committed to introducing the diversity of Japan to GCC travellers, inspiring repeat visits and igniting a deeper exploration of the country’s many regions and terrains.
1. Climate That Calms
Unlike Japan’s southern cities, Hokkaido enjoys mild summers, with temperatures hovering around 20–25°C. It’s a natural air conditioner for GCC visitors, offering a refreshing contrast to the region’s desert heat.
2. Nature-Led Experiences
From the lavender fields of Furano to the forests of Biei, Hokkaido’s landscapes are immersive and photogenic. Travelers can hike, cycle, or simply pause—without the rush of urban tourism.
3. Culinary Purity
Hokkaido is famed for its seafood, dairy, and seasonal produce. For a refined dining experience, book a table at Michel Bras TOYA Japon—a Michelin-starred restaurant perched above Lake Toya.
4. High-End Hospitality
Luxury resorts like Zaborin Ryokan and The Lake Suite Ko no Sumika offer private onsen baths, panoramic views, and interiors that echo the island’s natural palette.
5. Cultural Connection
Hokkaido is home to the Ainu, Japan’s indigenous people. Travellers can explore Ainu heritage through curated museum visits, artisan workshops, and storytelling sessions that add depth to the journey.
Travel Tips for GCC Jetsetters Visiting Hokkaido
Getting There: Fly into New Chitose Airport, with connections via Tokyo (a 1 hour and 20 minute flight) or Osaka (a 2 hour and 15 minute flight). Private transfers and luxury rail options are available to key destinations like Niseko, Furano, and Hakodate.
Best Time to Visit: Visiting between July and September offers tourists peak lavender blooms, clear skies, and ideal temperatures.
Visa & Accessibility: Japan offers a simplified visa process for GCC nationals, with Saudi passport holders able to obtain their visit visas swiftly through an efficient e-Visa system. Many luxury resorts and hotels have a multilingual staff and many can also offer halal-friendly dining options.
