Fashion and style have always been core tenets of hospitality; why else would ‘white glove’ concierge imply the highest possible standard of luxury, discretion and personalisation?
The doorman in black tailcoats and cream gloves whisks you inside. The receptionist in a silk tie-waist jumpsuit hands you a door key. Every detail, and every wardrobe choice, sets the tone for your stay ahead – hinting at whether you can expect a bespoke, tailored experience or off-the-rack accommodation.
More and more, hospitality brands are enlisting local designers and leading fashion houses create custom uniforms. From velvet tuxedos to linen twinsets, it’s this silent storytelling that brings a hotel to life, and evokes a sense of place, in an almost indiscernible way.
Here are some of the world’s most stylish hotel wardrobes in 2026:
Sofitel
Dressing the staff at over 120 Sofitel hotels around the world is Cordelia de Castellane, the artistic director of Dior Maison and Baby Dior. The new vestiaire breaks with monotony to reflect the brand’s French elegance, featuring belted shirt-dresses and double-breasted jackets. Every detail has been carefully thought out, down to the buttons and neckerchief fasteners adorned with the Sofitel logo.
Nemacolin Resort
As if plucked out of a Wes Anderson movie, and set down in Pennsylvania of all places, the staff at Nemacolin are impeccably (and fantastically) dressed. Jackson Wiederhoeft’s eclectic, theatrical line is the anti-uniform, drawing on references from Chitty Chitty Bang Bang to The Suite Life of Zack and Cody. Think pillbox hats and bowties, sleeve garters and pocket insignias – bringing magic to real life.
Nobu Portman Square London
Japanese craftsmanship and British tailoring collide at Marylebone’s Nobu Hotel. Inspired by origami shapes, martial arts and geisha attire, the looks have been designed for each role and each space; hostesses style a fuchsia pink silk dress, receptionists wear darker split sleeves, whilst restaurant hosts don keikogi training wear. We’d expect nothing less from NO Uniform, the British-born company founded by Nicholas Oakwell which specialises in bespoke uniform design for luxury hospitality
Waldorf Astoria New York
Yet another gem from NO Uniform. At Waldorf Astoria New York, the wardrobe reflects the art deco period in which the hotel was built in a way that feels modern, elevated and never stuffy. Every stitch, from the leather gloves to the trapper hats, is practical yet evokes a sense of grandeur fitting for ‘America’s Palace.’ If it wasn’t enough for staff to wear tailcoats to deliver room service, the hosts at the restaurant are decked out in velvet tuxedos or floor-length sequin dresses.
Mandarin Oriental, Bangkok
Mandarin Oriental makes a good impression as soon as you land; just look for the smiling airport representative in an ornate orange jacket holding a hotel sign. He or she will whisk you to one of Bangkok’s most stunning destinations, where doormen sport raj pattern shirts, silk trousers and gold helmets. The sartorial choices feel traditional and intentional, complementing the historic charm of the property.
S/O Hotel Paris
The interior design at S/O Paris continues to its wardrobe. Curated by the artistic director of the Patou fashion house, Giullame Henry, this collection perfectly captures the sea-faring spirit of Île Louviers. Sailor-inspired, nautical stripes are rendered in the same colour as the hotel lobby, with pops of red and orange that match the striking artworks. Staff are invited to accessorise to their hearts desire, often sporting eccentric earrings, hats and footwear that brings a true sense of personality to the property.
The Standard Ibiza
Unfussy, understated and sun kissed. The ethos at The Standard Ibiza definitely translates to the staff wardrobe, with its effortless wearability from reception desk to beach front. Be it lightweight kaftans, playful twinsets or breezy linen shirts, the looks from SMR Days perfectly capture Ibiza’s signature blend of laid-back luxury.
Badrutt’s Palace Hotel
2026 marks 130 years of what most would consider to beSt. Moritz’s finest hotel. Guests can expect snow-capped glamour as soon as they arrive, with doormen keeping warm in double-breasted coats trimmed with red and gold. Inside, concierge wear three-piece charcoal suits featuring golden lapel pins – at once camouflaging into the background and yet right at home alongside hotel guests with their diamonds, designer labels and endless luxury shopping. This is the place to see and be seen, but rest assured that what these well-dressed staff have seen, they would never tell.
