Saudia, the national carrier of the Kingdom, has officially launched its second Experience Store in Jeddah, following the success of its inaugural branch at Roshn Front in Riyadh.
The new Jeddah location is found on Prince Saud Al Faisal Street, the Experience Store reimagines the airline’s former sales office into a sleek, interactive space that reflects Saudia’s evolving brand identity and commitment to innovation.
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The Experience Store is designed to offer far more than traditional ticketing services. Visitors can immerse themselves in Saudia’s global network through digital displays and interactive tools, complete travel procedures with ease, and receive comprehensive after-sales support. The store also features a dedicated lounge for AlFursan loyalty program members, providing a premium environment for personalised service and relaxation.
One of the standout features is the Saudia Store, which showcases a curated selection of exclusive Saudia-branded merchandise. From travel accessories to lifestyle products, the retail zone is tailored to aviation enthusiasts and frequent flyers alike.
Developed by Saudia Real Estate, a subsidiary of Saudia Group, the Jeddah Experience Store was constructed to meet the highest engineering and architectural standards. The design incorporates advanced safety protocols and modern aesthetics, aligning with the airline’s broader transformation strategy aimed at enhancing customer engagement through technology and design.
This launch comes amid a broader push by Saudia to elevate its brand presence and customer experience across the Kingdom. The Experience Store concept is part of a multi-pronged initiative to integrate digital innovation into every touchpoint of the travel journey. The new bricks-and-mortar store also complements the recent launch of the AlFursan e-Store, which allows loyalty members to redeem miles for a wide range of products and services.
Saudia Experience Store, Prince Saud Al Faisal Street, Al Khalidiyyah, Jeddah
Open Sunday to Thursday from 9am - 5pm
@saudia
