As Qiddiya City continues its transformation into a global destination for entertainment, sports, and culture, its hospitality landscape is beginning to take form.
A newly announced partnership between Qiddiya Investment Company (QIC) and Adeera Hospitality signals an exciting new step towards redefining how guests experience Saudi Arabia. With a portfolio of original hotel brands rooted in local heritage and designed for international appeal, the collaboration aims to create immersive stays that reflect the Kingdom’s evolving identity.
The hotels planned for Qiddiya will span a range of categories — from luxury to lifestyle to mid-market — which have each been crafted to offer visitors more than just accommodation. These properties will serve as cultural touch points, blending modern design in an immersive entertainment destination, with authentic Saudi storytelling. Whether it’s through architecture, service rituals, or culinary offerings, the goal is to create spaces that feel distinctly Saudi yet universally welcoming.
Adeera Hospitality’s approach goes beyond conventional hotel management. It’s about curating experiences that resonate with both domestic and global travellers, while supporting Saudi Arabia’s broader tourism ambitions.
The hotel brands, Alia, Sama, and Noor, are not just names. Drawing inspiration from the Saudi national anthem, the names Alia, Sama, and Noor infuse Adeera’s brand identity, and the up-coming hotels with meaningful cultural resonance. These culturally significant and pioneering hotel brands aim to introduce a new language of hospitality: one that reflects pride, vibrancy, and simplicity.
Each concept is thoughtfully designed to meet diverse guest expectations while remaining deeply rooted in the spirit of the region:
• Alia: Alia will be an elevate hotel experience pivoting on Saudi Arabian luxury and design
• Sama: Sama will embody a modern, five-star lifestyle concept, offering a contemporary take on luxury hospitality
• Noor: Noor will introduce a more accessible, mid-market destination concept to Qiddiya
Stay Near all the Action of Qiddiya
With all these exciting entertainment destinations lined up to open in the near future, Qiddiya is preparing to welcome millions of visitors annually, and these hotels will play a vital role in shaping the city’s character. Positioned near the major entertainment zones and attractions like Six Flags Qiddiya and Aquarabia, they will offer guests seamless access to adventure, relaxation, and cultural immersion. More than places to stay, they are designed to be destinations in their own right, where every detail reflects the energy of a nation in motion.
With construction underway and more and more details set to unfold in the coming phases, the future of hospitality and entertainment in Qiddiya City, is not just promising, it is personal, purposeful and proudly Saudi at its core.
Qiddiya City - Ultimate Entertainment Destination
With some projects set to open to the public later this year, Qiddiya City will be all about big entertainment — from thrill rides to live sports. It will quickly become the Kingdom's go-to destination for global sports events, exciting and family friendly entertainment and major golf tournaments.
Prince Mohammed Bin Salman Stadium
Rising dramatically from the cliffs of Turaif, more than 200 meters above sea level, the Prince Mohammed Bin Salman Stadium is set to become one of the most extraordinary sports and entertainment venues in the world. Designed by Prosperous with a focus on immersive experiences, and the World Cup 2034 in mind, the stadium blends cutting-edge technology with bold architecture. Its fully retractable roof, walls, and field make it adaptable year-round, no matter the weather. A massive, retractable LED screen, stretching across the horizon, ensures every moment of the action is captured, whether it's a concert or a match. And when opened, the stadium reveals sweeping views of the Tuwaiq landscape, turning the natural surroundings into part of the spectacle.
Six Flags Qiddiya
Six Flags is one of the world’s largest and most iconic amusement park brands, known for delivering jaw-dropping and high-thrill experiences across its 42 parks in the United States, Mexico, and Canada, and the very first immersive destination in the the Middle East, is set to open in Saudi Arabia. Slated to open in Q4 of 2025, Six Flags Qiddiya City is set to deliver high-octane thrills and family fun within a cutting-edge entertainment district, blending immersive storytelling with world-class attractions. Spread across six themed zones, the park will feature 28 confirmed rides and experiences, including record-breaking adventures and kid-friendly favourites.
Sir Nick Faldo Golf Course
The Sir Nick Faldo signature course is designed to offer a professional-level challenge while remaining accessible to a wide range of players. Its unique “three-hole return” layout allows golfers to enjoy shorter loops, making the game more inviting for beginners, busy professionals, or those avoiding peak heat. Floodlights will extend play into the cooler evening hours, enhancing flexibility and comfort. A variety of learning pathways, from beginner clinics to expert masterclasses, will cater to every skill level. Whether you're new to the sport or refining your game, the course promises a tailored and enjoyable experience.
Aquarabia
The Kingdom will soon be home to the Middle East’s largest water park: Aquarabia. Designed for thrill-seekers, the waterpark will feature 22 rides and water-based experiences inspired by Qiddiya’s “Power of Play” philosophy. Among its standout attractions are four record-breaking rides, including the world’s tallest water coaster and longest mat racer ride. Aquarabia will also debut cutting-edge innovations like an underwater adventure ride with fully submersible vehicles. Complementing the high-adrenaline experiences are pools and dedicated zones for rafting, kayaking, canyoneering, and the Kingdom’s first surf pool. The park’s design will evoke ancient desert wellsprings and the wildlife drawn to their oasis, blending excitement with cultural storytelling.
Speed Park Track
Speed Park Track will be one of Qiddiya City's most distinctive and unusual entertainment zones. This racing rack destination is set to host some of the world’s biggest international motorsport championships — and potentially even Formula 1. The track is precision-engineered for high-speed racing, featuring 21 corners and a dramatic elevation gain of over 108 meters per lap. Its most iconic feature, The Blade, is a towering turn that lifts racers 20 storeys into the air. Spectators will be treated to multiple viewing terraces strategically placed along the circuit, along with exclusive VIP paddock areas offering prime vantage points. This venue promises an electrifying experience for both drivers and fans alike.
