Middle Eastern opulence meets cutting-edge design in a VIP travel experience

Middle Eastern opulence meets cutting-edge design in a VIP travel experience

Lufthansa has launched a brand new private jet for business travellers with Middle Eastern inspired decor
24 May 23
Boeing B777X Business Jet

Traveling by way of private jet is still, largely reserved for the elite or the uber wealthy.

However, the private business travel industry — both to and from the Middle East — is booming, and this is evident as German aviation company Lufthansa, introduce four brand new Boeing B777X business jets to their expanding fleet.

“Our team’s mission was to create a cabin that is both functional and beautiful, while also meeting the unique needs of our VIP clients in the Middle East. We are confident that this cabin design will set a new standard for VIP aviation, and we look forward to bringing it to market.”

Jan Grube, Sales Director in VIP Aircraft Services at Lufthansa Technik

Capable of travelling long-haul, over 21,000km, this wide-bodied aircraft will set new standards in luxury and convenience for discerning business travellers — but has a hefty of $400 million price tag.

Introduced just this week, during the European Business Aviation Convention & Exhibition held in Geneva, this Boeing B777X private jet will cater specifically to unique needs of Lufthansa's Middle Eastern business clients.

Although still in the concept development stage, guests are set to step into the lavish interior, passengers will be greeted by a spacious majlis—a Middle Eastern-inspired setting adorned with a crescent-shaped sofa and a decorated using a contemporary colour palette of white, grey, bronze and brushed gold.

The sleek lines and geometric patterns, featured in both decor and lighting, are notable elements reflective of Islamic architecture and are reminiscent of Middle Eastern art seamlessly flow throughout the entirety of the jet's interior cabins, creating an ambiance of refined elegance.

Within the expansive 342-square-meter cabin, sits a fully-functioning conference room, six first-class style suites, 32 lie-flat business seats alongside additional seating areas, bedrooms and restrooms.

By seamlessly blending Middle Eastern opulence with cutting-edge design principles, they have created an unrivalled VIP travel experience that redefines luxury in the world of aviation.

As the Boeing B777X with its captivating new cabin design takes flight, it sets a new benchmark for private jet travel, combining remarkable travel range capabilities with unparalleled comfort and sophistication. Embarking on a journey aboard this extraordinary aircraft will be an experience that indulges the senses and redefines the meaning of luxury travel.