Every year on September 23, Saudi Arabia celebrates its National Day.
Saudi National Day is a historic occasion commemorating the 1932 royal decree by King Abdulaziz bin Abdulrahman Al Saud that unified the Kingdom. Marked across the nation with vibrant public festivities, military displays, and cultural displays, the day reflects the nation's journey from its historical foundations to its modern, ambitious transformation.
Last year, the General Entertainment Authority unveiled "Our Pride Lies in Our Nature" (Izzna bi Tab'na) as the official theme and National Day identity. This theme embraced the celebrations of the intrinsic virtues of the Saudi character. This identity and theme set a unified standard across both physical and digital spaces, celebrating the Saudi people as a symbol of generosity, courage, ambition, and authenticity.
In 2026, we will celebrate the 96th edition of Saudi National Day, with a familiar theme and slogan.
This year's National Day will be celebrated under the same 2025 theme and slogan, as the GEA and the nation continues to support the impactful theme of 2025. In a post on social media, General Entertainment Authority Chairman Turki Alalshikh officially launched the 2026 Saudi National Day visual identity under the same resonance of "Our Pride Lies in Our Nature."
WATCH: Saudi National Day celebrations with Riyadh's motorcycle clubs
The National Day identity establishes a cohesive design framework for celebrations across the Kingdom, providing a standardised visual language for government bodies, private sector enterprises, and non-profit organisations. Approved visual assets, emblems, and design guidelines are made available to ensure seamless alignment across event staging, advertising, digital campaigns, and official communications.
Rooted in the character of all Saudi people, the 2026 identity centres on core societal values including generosity, determination, vision, hospitality, and deep-seated authenticity. By encouraging participating institutions to strictly implement the approved branding guidelines, the General Entertainment Authority ensures that the Kingdom presents a harmonious and striking visual narrative across both digital interfaces and physical landmarks during this year’s national celebrations.
The 96th edition of Saudi National Day will take place on September 23, 2026
