With soft previews occurring in October, Westfield Riyadh scheduled to officially open during Q4, 2026. Though there is still no firm opening date for the much anticipated shopping and entertainment destination, the details surrounding some of the intriguing and exciting entertainment experiences have been released.
Cenomi Centers is raising the bar for lifestyle and entertainment in the capital with a major entertainment unveiling for Westfield Riyadh. As part of a massive brand rollout across the Kingdom, Westfield Riyadh is set to house a lineup of globally recognised brands and experiences, first-to-market concepts, and immersive family attractions. Beginning its preview phase this year, the flagship centre aims to go far beyond traditional retail, blending world-class entertainment, architecture, and public green spaces into a single destination.
Westfield Riyadh Entertainment Experiences
Mattel Playland
Incredible and headline attractions coming specifically to Westfield Riyadh include the Kingdom’s very first Mattel Playland, bringing world-famous brands like Barbie and Hot Wheels to life in a dedicated family environment. The destination will also house a major global-first retail-entertainment concept store from one of the world's biggest names in entertainment, merging retail with interactive experiences.
Sport-tainment
Sports and gaming converge at Sportzlab, the Kingdom's first 'sport-tainment' destination will open within Westfield Riyadh. Conceptually built as a hybrid digital sports gallery and gaming arena, the capital's newest entertainment hub will integrate the branding of global athletic sports entities, through high-profile partnerships. Sports brands and teams such as Premier League club Newcastle United, motorsport championship race the Super Formula, boxing-tech brand Bhout, street-football platform UrbanBall, and fitness operator JRP have all given the go ahead to create interactive experiences at Westfield Riyadh.
Other Experiences
Endorsed by the Ministry of Sport, these exciting and immersive experiences are set to form a pivotal part of Westfield Riyadh’s broader entertainment floor. But there are also other entertainment zones slated to open, including Muvi Cinemas, Billy Beez (indoor family entertainment and soft-play adventure park designed for children, toddlers, and adults), a thrilling indoor adventure park, and dedicated competitive socialising venues.
The Jewel
At the heart of Westfield Riyadh sits 'Al Jawhara' ('The Jewel'), a custom-crafted, immersive experience brought to life by award-winning creative studio WB Immersive. WB Immersive designs and executes technology-driven experiences that turn high-footfall spaces into narrative-led destinations., and The Jewel has been designed as the new shopping destination's primary visual ancho. The centrepiece pairs large-scale architecture with immersive digital technology; a dramatic 20-metre interactive display commands the central atrium, complemented by dynamic lighting, video, and digital art projected across 3,500 square metres of roof space. Visitors can enjoy complimentary multi-sensory shows, scheduled every 30 minutes throughout the day.
Expanding Beyond the Indoors
Extending the visitor experience beyond traditional interior spaces, Westfield Riyadh will feature three open-air parks integrated directly into the development. Positioned alongside key outdoor pedestrian routes like Promenade Walk and Park Avenue, these landscaped green spaces provide expansive public areas tailored for dining, leisure, and community events.
Designed with families and outdoor socialising in mind, the open-air parks are built to support year-round community activation. By blurring the line between indoor retail districts and dynamic outdoor environments, they complement the destination's immersive entertainment offerings to create a multi-faceted venue where visitors can shop, dine, play, and connect.
Westfield Riyadh is slated to open to the public during Q4, 2026 with previews and soft openings occurring throughout October 2026
Prince Turki Ibn Abdulaziz Al Awwal Rd, Riyadh 11564
