Saudia, the national flag carrier of Saudi Arabia, proudly unveils its new premium amenity kit collection in collaboration with renowned lifestyle brand, ELIE SAAB. This partnership marks a groundbreaking moment as ELIE SAAB’s celebrated elegance and sophistication take to the skies for the first time, exclusively for Saudia’s First Class and Business Class guests.
Saudia’s first-class female guests are treated to ultra-chic bags, including an elegantly crafted vanity case featuring the iconic ELIE SAAB motif in quilted faux leather for outbound flights and a refined jewelry box-inspired design for inbound journeys. Male guests in first-class are presented tasteful and roomy voyager cases in premium pebble grain faux leather, featuring a side handle and detachable strap for ease and versatility.
Business-class guests – male and female – are equally indulged with two distinct bag designs each for their outbound and inbound flights, ensuring every premium guest enjoys a sophisticated ELIE SAAB branded amenity kit.
Each kit features a selection of premium ELIE SAAB skincare products to nourish and hydrate the skin, including a revitalizing face mist, hand and body lotion, as well as an ELIE SAAB Eau de Toilette, adding a touch of elegance and refinement.
Reflecting a commitment to sustainability, the amenity kits incorporate eco-conscious elements, with toothbrushes, socks, and eye masks crafted from recycled materials, and cosmetics and dental kits wrapped in FSC-certified paper—seamlessly blending luxury with environmental responsibility.
Elie Saab
For over 40 years, ELIE SAAB has set the standard for luxury, combining elegant aesthetics with sophisticated design, earning global recognition as a symbol of refinement and a favorite among royalty, celebrities, and discerning clientele.
Last year, the designer presented an unforgettable fashion show titled “The 1001 Seasons of Elie Saab”, under the whimsical theme of fairytales and fashion, have featured approximately 300 breathtaking looks, each styled by French fashion editor, Carine Roitfield, and performances by international singers including J-lo and Amr Diab.
The designer has also opened his first boutique in the heart of Diriyah at Via Riyadh, in addition to ETOILE VILLAS, the elegant, branded residences at SEDRA.
